12 Dec 1997
| by CLAIRE BEALE
A controversial new ad from Direct Line will be back on air early
next year, despite being...A controversial new ad from Direct Line will be back on air early
next year, despite being ...
, to
be taken off air after complaints that it was misleading (Campaign, last
week).
The ITC suspended ...
commercial, with a single word removed from the script,
is now due back on air in early 1998 ...
12 Dec 1997
| by JULIETTE GARSIDE
in the region are the UK, Germany, France, Italy
and Spain. Although Hertz does not have agency support in the UK, it
uses PowerAxle in Spain, BDDP Corporation in France and Dragonetti and
Associates in Italy ...
11 Dec 1997
| by ROBERT GRAY
located in less densely urban locations). Companies such as
Cornhill Insurance and Radio Aire have ...
of the London air ambulance - for a long time
carried out by Express Newspapers - proves there are also ...
05 Dec 1997
| by JOHN TYLEE
.
France s Loi Evin, a law that prohibits alcohol advertising, Germany s
limits on customer loyalty ...
it has resulted in huge losses for the media
industry in France and the rest of Europe without any ...
05 Dec 1997
| by ANNA GRIFFITHS
, it will be
back on air in 1998.
Direct Line also caused controversy in August when it secured ...
05 Dec 1997
| by ALASDAIR REID
with cable operators who are considering dropping Sky News in favour of
the BBC s free-to-air cable news ...
04 Dec 1997
| by LISA CAMPBELL
in France next year.
United Biscuits has appointed Stephen Leadbeater as the new managing
director ...
Europe will present the two official theme
songs for World Cup France 98 this week at the Draw Ceremony ...
04 Dec 1997
| by LISA CAMPBELL
.
France - Has traditionally tough stance on tobacco ads. Imposed Loi Evin
restricting alcohol ...
21 Nov 1997
| by POPPY BRECH
down
side as well as an up side.
Allied Bakeries marketing director Frances Brindle seems ...
20 Nov 1997
| by DR DAVID LEWIS
-collar jobs, not far behind the nerve-jangling
occupations of inner-city teachers, air traffic controllers...Marketing has the dubious honour of being in the top flight of the
most stressful white-collar jobs, not far behind the nerve-jangling
occupations of inner-city teachers, air traffic controllers and NHS
medical staff.
In a recent study, 67% of people in marketing and advertising reported ...