to remove filtersBudweiser signs up to sponsor NI titles’ World Cup coverage
19 Dec 1997 | by CAROLINE MARSHALL
number of its France 98 supplements and will also run a competition sponsored by Budweiser before ...
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Leo Burnett beats Dorland to pounds 2m John West account
19 Dec 1997 | by KAREN YATES
the advertising for Heinz s fish brands in France under the Petit Navire banner. The appointment of Burnetts ... director at Heinz. The UK and France are the biggest seafood markets for Heinz in Europe. John ...
FOR THE RECORD
19 Dec 1997 | by ALASDAIR REID
to help develop its on-air brands as part of an operations and marketing review. The company has ... promotion for Emap On Air using free radios which ran in last week s Campaign has elicited nearly 500 response calls. The campaign devised by Emap On Air, Mother and Michaelides s coverage of the Nationwide ...
ATW group rescues Marshalls staff and billings worth pounds 8m
19 Dec 1997 | by CLAIRE BEALE
, with its design and through-the-line subsidiary, Jaffe. Its client list includes Playmobil toys and Air ...
The People’s Jury: Viewers thirst for polar bears - Coca-Cola’s cute animals proved appealing to, well, everybody
19 Dec 1997 | by JOHN OWEN
released, than a new pair of Barclaycard films were on air. The most memorable one features a man getting ... new TV ads, or old executions back on air, and asks two groups of 500 viewers what they think ...
US advertisers fight for a place in the Super Bowl spectacle - The big game has become a showcase for the year’s best ads
19 Dec 1997 | by RICHARD KATZ
, is scheduled to run the results of focus group research which evaluates each commercial aired during the game ...
THE HIGHS AND LOWS OF 1997 - Stefano Hatfield on the year when Bates fired Tim Ashton, Rapier Stead & Bowden’s C&W win caused a shock, the nation suffered Spice Girls overkill and the BBC treated us to a perfect day
19 Dec 1997 | by STEFANO HATFIELD
was Independent on Sunday television spot (M hostage ad (APL)... American Airlines flying eagle, Delta Air ...
New arrivals to build BIB brand
18 Dec 1997 | by BY AMANDA LUTCHFORD
. Previously, Mercer spent eight years with Air Miles, as marketing director and then as sales director ...
MEDIA: Dear Saint Rick - many thanks for the radio station
18 Dec 1997 | by RAYMOND SNODDY
unannounced, never mind his complete failure so far to circumnavigate the globe on his own hot air must have ...
Budweiser sells France ’98 sites
12 Dec 1997 | by JOHN TYLEE
Anheuser-Busch, one of the major sponsors of next year s World Cup in France, has abandoned its...Anheuser-Busch, one of the major sponsors of next year s World Cup in France, has abandoned its ... legal challenge to France s Loi Evin at the European Court of Justice should have EU support ... France. The Anheuser-Busch decision is very bad news, Lionel Stanbrook, the Advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
