to remove filtersSTOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
single price and include all air passenger duties and other non-optional charges. Record firm ...
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REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
should be quoted inclusive of air taxes. - General release Umbro Europe has signed Alan Shearer ...
CRAFT: CRAFT SECRETS - How a Prague store became a war zone thanks to Virgin Vie/Emma Hall discovers how Quiet Storm created foam floods and deadly scents
28 Nov 1997 | by EMMA HALL
the air. In the ensuing chaos, hundreds of bottles of perfume are smashed. Prague proved a cost ...
Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome
27 Nov 1997
, France, Italy, Germany, the Netherlands, Belgium, Scandinavia, the Republic of Ireland, Australia ... standardised data categories for markets including South Africa, Japan, France and Australia. However ... increase. MICROMARKETER GOES DUTCH The Dutch Air Miles franchise LMN, whose shareholders ...
FOR THE RECORD
21 Nov 1997 | by RICHARD COOK
on the Guinness and Anheuser-Busch databases. Fox Kids Network has launched in France. The service goes ...
Benetton enters condom market
13 Nov 1997 | by NIGEL CASSIDY
-marketing in the UK, the company hopes to roll out the condoms in France, Denmark, Greece, Russia and Turkey ...
Early Learning title put on hold as ELC reviews marketing
31 Oct 1997 | by CLAIRE BEALE
The John Menzies subsidiary, the Early Learning Centre, has suspended the publication of its contract publishing title, Early Learning, published by Redwood, as it reviews its marketing activities under new management. Mike France, the managing director of ELC, and Peter Ellis, its deputy ...
INTERNATIONAL ISSUES: Sizzling sauces blur US spirits ad ban definition - Jack Daniel’s now appears on TV in a link-up with TGI Friday’s. By Karen Benezra
24 Oct 1997 | by KAREN BENEZRA
on spirits brands. Two broadcast networks, ABC and CBS, refused to air the commercial, citing ...
CAREERS: Movers
23 Oct 1997 | by KEN GOFTON
responsibility for Cosmos Air, Cosmos Coaches and seat-only specialist Avro. Hawker has previous experience ...
CUSTOMER LOYALTY: Knowing me, knowing you - New by Carlson Loyalty Systems shows loyalty schemes miss the mark when it comes to changing consumer attitudes. David Sumner Smith reveals the results
23 Oct 1997 | by DAVID SUMNER SMITH
with Air Miles and the schemes run by Tesco and Sainsbury s. The greatest growth in awareness has been enjoyed by Air Miles (thanks in part to the simplification of its name from British Airways Airmiles ... Air Miles 56 Safeway ABC Card 48 Goldfish ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
