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CAMPAIGN DIRECT: ON THE RECORD - How does Equity, Orange’s customer loyalty drive, set it apart from competitors? Eleanor Trickett finds out

is linked to Air Miles....Orange s Equity loyalty programme is billed as the first standalone loyalty programme for mobile phone users. One-2-One doesn t have a scheme (yet ...), Cellnet is linked to Shell Smart, and Vodafone is linked to Air Miles. The element that really sets Orange apart is the inclusion of free talk ...

MEDIA HEADLINER: Don’t worry about the launch of Magic, Emap TV chief says - Vincent Monsey says this is only the start of greater things, Claire Beale writes

whose first love was always radio, ( a regular Mr Rock n Roll, according to Emap On Air s managing ...

Air Miles sorry over call delays

Air Miles has had to write apology letters to 2.5 million customers and open a special Web site...Air Miles has had to write apology letters to 2.5 million customers and open a special Web site ... expected. We began to panic when the waiting time stretched to ten minutes. In response, Air Miles ... .airmiles.co.uk) allows collectors to check their accounts. Ms Goldwag said Air Miles situation was not unique. I ...

FOR THE RECORD

on the Guinness and Anheuser-Busch databases. Fox Kids Network has launched in France. The service goes ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

Publishing can take on pan-European customer magazines through partners in Holland, Belgium, France ...

INTEGRATED: TX1 TAXI

air-conditioning to points for mobile phones. While many cabbies would be glad to see the back ...

DIRECT: MY BEST SHOT

Atlantic did for air travel - demystify the process and make it relevant to our lives. Our task ...

PROFILE: Chief Yahoo - Jerry Yang Co-Founder YAHOO!

glassed-in space, with Yang chewing on a sandwich. There s an air of deliberate casualness, a feeling ...

Client of the Week: Orange chief takes command - John Tylee on why Robert Fallow is not afraid to take a hard line with agencies

. Not surprisingly, he has immersed himself in the creative development of the five new films about to go on air ...

Campaign Poster Advertising Awards 1997: Effectiveness Awards - Most Effective Use of Posters as the Main Medium - Sponsored by the Council of Outdoor Specialists

to on-air trailers as much as other audience groups. The 1,094 posters went up on 16 October last ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.