19 Dec 1998
| by IAN DARBY
In this month s Radiowatch, the mobile-phone firms continue to
dominate the air waves...In this month s Radiowatch, the mobile-phone firms continue to
dominate the air waves ...
in November and will end next week. Although the
brand had radio ads airing in the summer, it ploughs a ...
. Advertisements were
selected by Xtreme (0171 520 6500) and Emap On-Air (0171 504 6000).
...
19 Dec 1998
| by DAVID MURPHY
branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its discount
strategy with the launch of a new showcase store in Croydon; Sainsbury s
and Safeway announce ...
19 Dec 1998
| by LUCY BARRETT
, with the
exclusion of France. He will replace Philippe Gamba, who has been
appointed chairman of Renault Credit ...
except France.
The move will be a blow to Ford, which promoted Mellier to European
vice ...
to return to France . A replacement has yet to
be found.
Society of Motor Manufacturers and Traders ...
19 Dec 1998
| by NEILL DENNY
Shell is testing its first branded petrol since the disastrous
launch of a petrol that caused engine damage 12 years ago.
Pura, a petrol that contributes to cleaner air, was introduced in
Ireland in October. A TV campaign by J Walter Thompson focuses on better
air quality once consumers use ...
19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
and the weather conditions, particularly during the winter
season.
The utility s on-air look has been ...
19 Dec 1998
| by NEILL DENNY
.
Reviews are still ongoing between the two agencies for France, Benelux,
Spain, Portugal and Italy ...
19 Dec 1998
| by DAVID MURPHY
.
Instead of regular bursts of advertising, Asda was on-air almost
constantly with more of a drip focus ...
18 Dec 1998
| by STEFANO HATFIELD
off air please?
BUST-UPS
Harry Enfield slams overpaid admen in the Sunday Telegraph ...
18 Dec 1998
| by CLAIRE BEALE
. The ident will run across all on- and off-air marketing.
The campaign has been co ...
brief which embraces off-screen advertising and on-air promotions. The
permanent billboards ...
will oversee an expanded #16 million
off-air marketing budget.
Cochrane is also working with the media ...
18 Dec 1998
| by EMMA HALL
campaign is now on air.
Peter Jackson, the director of marketing at Whitbread, said: Whitbread ...