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MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air

In this month s Radiowatch, the mobile-phone firms continue to dominate the air waves...In this month s Radiowatch, the mobile-phone firms continue to dominate the air waves ... in November and will end next week. Although the brand had radio ads airing in the summer, it ploughs a ... . Advertisements were selected by Xtreme (0171 520 6500) and Emap On-Air (0171 504 6000). ...

MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...

Ford chief quits for Renault role

, with the exclusion of France. He will replace Philippe Gamba, who has been appointed chairman of Renault Credit ... except France. The move will be a blow to Ford, which promoted Mellier to European vice ... to return to France . A replacement has yet to be found. Society of Motor Manufacturers and Traders ...

Shell unveils new ’green’ petrol

Shell is testing its first branded petrol since the disastrous launch of a petrol that caused engine damage 12 years ago. Pura, a petrol that contributes to cleaner air, was introduced in Ireland in October. A TV campaign by J Walter Thompson focuses on better air quality once consumers use ...

MEDIA: London Electricity TV debut

and the weather conditions, particularly during the winter season. The utility s on-air look has been ...

STOP PRESS

. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

. Instead of regular bursts of advertising, Asda was on-air almost constantly with more of a drip focus ...

, AMV swiped Guinness, France ’98 stole the summer and the death of a hamster called Kevin caused

off air please? BUST-UPS Harry Enfield slams overpaid admen in the Sunday Telegraph ...

Channel 4 unveils poster strategy

. The ident will run across all on- and off-air marketing. The campaign has been co ... brief which embraces off-screen advertising and on-air promotions. The permanent billboards ... will oversee an expanded #16 million off-air marketing budget. Cochrane is also working with the media ...

Whitbread assigns Hoegaarden brand initiative to Mother

campaign is now on air. Peter Jackson, the director of marketing at Whitbread, said: Whitbread ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.