to remove filtersMEDIA: Why even MacKenzie might not save the Mirror
30 Jan 1998 | by MAGGIE BROWN
is in the air. All newspaper groups are expecting an advertising downturn to start squeezing them ...
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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
they have invested in being associated with France 98. The 12 global sponsors have paid around pounds 12...of money they have invested in being associated with France 98. The 12 global sponsors have paid around ... budgets for France 98 are not as high as Euro 96 because the tournament is not being held in the UK ... with issues connected to France 98 before the market became too crowded. Cohn and Wolfe has a 13 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
