19 Dec 1998
| by DANNY ROGERS
Air Miles is investing in new technology to develop interactive
capabilities and move toward one...Air Miles is investing in new technology to develop interactive
capabilities and move toward one ...
the Air Miles web site in May next year and link it to
partners sites such as Sainsbury s, BT and NatWest.
Air Miles plans to integrate its four million-strong customer database
with its web site ...
19 Dec 1998
| by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK s fifth mobile phone network.
The company is leasing air time from Mercury Personal Communications,
the network operator which owns the One 2 One brand.
Called Breathe, the brand is aimed at the business ...
27 Nov 1998
| by MARY COWLETT
MENTIONED ON AIR
In the run up to Christmas, the competition to get radio coverage for
festive ...
gained from
editorial air-time is vital. After all, during the daytime, the power
and reach of radio ...
Tellytubby doll that achieved good coverage by being auctioned
for charity on air.
Among the not so ...
26 Nov 1998
| by ANDY FRY
on air
tickets, cars, hotels and late availability holiday packages. According
to Microsoft, 75 ...
and outdoor - though radio can contribute
through on-air promotions endorsed by DJs and celebrities ...
20 Nov 1998
| by STEPHANIE FRANCE
The first US edition of PR Week hit newsstands this week carrying
exclusive research showing that PR is held in higher esteem than ever by
US corporate heads.
19 Nov 1998
| by HARRIET MARSH
Holidays,
Swiss Air and book publisher Infront have already signed up to put
banner ads on the site ...
12 Nov 1998
| by LISA CAMPBELL
the new site on
air.
Carlton Online has appointed BMP interAction to promote the site
online ...
30 Oct 1998
| by JOHN TYLEE
that following France 98, consumer brands now account for
25 per cent of all online campaigns. This is a six ...
30 Oct 1998
| by RICHARD COOK
Boulevard, one of the largest electronic music stores in the US.
The ad aired during one of the lead ad ...
23 Oct 1998
| by ALASDAIR REID
-based
programming.
The new look incorporates live-action idents and a redesign of on- and
off-air ...