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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

Air Miles is investing in new technology to develop interactive capabilities and move toward one...Air Miles is investing in new technology to develop interactive capabilities and move toward one ... the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT and NatWest. Air Miles plans to integrate its four million-strong customer database with its web site ...

Martin Dawes launches Breathe

Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience

MENTIONED ON AIR In the run up to Christmas, the competition to get radio coverage for festive ... gained from editorial air-time is vital. After all, during the daytime, the power and reach of radio ... Tellytubby doll that achieved good coverage by being auctioned for charity on air. Among the not so ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

on air tickets, cars, hotels and late availability holiday packages. According to Microsoft, 75 ... and outdoor - though radio can contribute through on-air promotions endorsed by DJs and celebrities ...

PR Week unveils US sister title and launches web site

The first US edition of PR Week hit newsstands this week carrying exclusive research showing that PR is held in higher esteem than ever by US corporate heads.

NEW MEDIA: Microsoft plans UK online travel booking service

Holidays, Swiss Air and book publisher Infront have already signed up to put banner ads on the site ...

NEW MEDIA: Carlton Online unveils first of three new sites

the new site on air. Carlton Online has appointed BMP interAction to promote the site online ...

Fletcher Research predicts boom for online advertising

that following France 98, consumer brands now account for 25 per cent of all online campaigns. This is a six ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

Boulevard, one of the largest electronic music stores in the US. The ad aired during one of the lead ad ...

FOR THE RECORD

-based programming. The new look incorporates live-action idents and a redesign of on- and off-air ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.