Search results for Air France

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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

Air Miles is investing in new technology to develop interactive capabilities and move toward one...Air Miles is investing in new technology to develop interactive capabilities and move toward one ... the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT and NatWest. Air Miles plans to integrate its four million-strong customer database with its web site ...

STOP PRESS

19 Dec 1998 | by NEILL DENNY

. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...

Martin Dawes launches Breathe

19 Dec 1998 | by STEVE BELL

Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

19 Nov 1998 | by LOUELLA MILES

in France and in Germany. But while the concept of a successful campaign in an area ...

DIRECT MARKETING: TEACHING TELEPHONE MANNERS - Jade Garrett discovers how companies can help their staff make the most of a vital first contact - a voice on the end of the telephone

30 Oct 1998 | by JADE GARRETT

including Vauxhall, Bovis Homes, Vodafone and Air France. It specialises in the creation, maintenance ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

30 Oct 1998 | by JADE GARRETT

, sales and relationship management, Air Miles It s all about relationships and databases ...

First Call alters image to support expansion

16 Oct 1998 | by ELEANOR TRICKETT

, the company that set up Air Miles before selling the scheme to BA. The campaign will initially run ... on an air vent, having his kilt blown up Marilyn Monroe-style, with the line, For tickets to everywhere ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - The right time and the right place

15 Oct 1998 | by KEN GOFTON

days, the CPM team visited some 80 locations around France, promoting grassroots football ...

Barclaycard to extend review to DM agencies

15 Oct 1998 | by BINNUR BEYAZTAS

s participation in the Air Miles programme and Goldfish, which has just launched a series of consumer guides ...

FIELD MARKETING TOP 25 1998: OVERSEAS - Eyes on the continent/North American communications groups are driving the UK industry’s increasing involvement with overseas markets. Ken Gofton assesses the implications for field marketing

15 Oct 1998 | by KEN GOFTON

and SEP of France. Both Snyder and Mosaic, he adds, are using their UK bridgeheads to start building ...

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