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In this month s Radiowatch, the mobile-phone firms continue to dominate the air waves...In this month s Radiowatch, the mobile-phone firms continue to dominate the air waves ... in November and will end next week. Although the brand had radio ads airing in the summer, it ploughs a ... . Advertisements were selected by Xtreme (0171 520 6500) and Emap On-Air (0171 504 6000). ...
Air Miles is investing in new technology to develop interactive capabilities and move toward one...Air Miles is investing in new technology to develop interactive capabilities and move toward one ... the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT and NatWest. Air Miles plans to integrate its four million-strong customer database with its web site ...
off air please? BUST-UPS Harry Enfield slams overpaid admen in the Sunday Telegraph ...
There can be few regions of the country as affluent as the Home Counties, yet this prosperity has not come without a price. Many towns, such as Basingstoke, still bear the scars of brutal town planning, while others, like Newbury, have become flashpoints between those who want their town to expand and...
ITV has responded defiantly to the banning of its on-air promotions for its new digital services....ITV has responded defiantly to the banning of its on-air promotions for its new digital services. The films were pulled off air by the Independent Television Commission last Friday, after it ruled ... was disappointed by the on-air promotions. We expect all those involved in the provision of digital TV ...
This month witnessed a landmark in the history of PR Week, with the dollars 6 million launch of a US sister title. When PR Week was first published in 1984, such an eventuality seemed unimaginable. But that was before the magazine had grown to become the leading PR title in both the UK and continental...
State-owned broadcaster France Television has appointed Gerard Morin to advise its president, Xavier Gouyou-Beauchamps, on communication with institutions and PR for special projects. Morin replaces Pierre-Henri Arnstam, who has become editorial director general at one of France Television s two channels,...
Television advertising was the first contact most people had with the Government s New Deal and it remains the principal form of communication.
, will be partying hard. The employees work for Air Miles, granddaddy of all loyalty programmes, and November marks..., will be partying hard. The employees work for Air Miles, granddaddy of all loyalty programmes, and November marks ... marketing director who joined four years ago from a career in advertising. At launch Air Miles ... , Air Miles aimed to prove that travel was the next best motivator to cash and, along the way, fill ...
It s 25 years since Birds Eye Fish Fingers made its historic debut as the first product ever advertised on commercial radio. A quarter of a century on, the medium which struggled to keep its head above water for over a decade has broken into the mass market with advertising revenues pushing pounds 390m...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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