to remove filtersSTOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...
Whitbread assigns Hoegaarden brand initiative to Mother
18 Dec 1998 | by EMMA HALL
campaign is now on air. Peter Jackson, the director of marketing at Whitbread, said: Whitbread ...
EDITORIAL: Changing habits can hit even the biggest brands
17 Dec 1998 | by DANNY ROGERS
markets, including the UK, France, Germany and the US, names Kellogg s Corn Flakes as the fourth...A new report from WPP s Brandz survey, which questions 70,000 consumers across seven major world markets, including the UK, France, Germany and the US, names Kellogg s Corn Flakes as the fourth strongest superbrand among European consumers. The survey was based on people s attitudes and loyalty ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... against France, with a lacklustre Ronaldo on the pitch, caused rumblings about how much influence his ...
ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports
17 Dec 1998 | by ROBERT MCLUHAN
-loved premium beer in France, explains account director Neil Davidson. French styles can be expected ... the momentum going. It benefited from a press campaign during the World Cup in France, including a guide ...
Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business by selling much of its soft-drinks operations. Lisa Campbell reports on the likely repercussions
17 Dec 1998 | by LISA CAMPBELL
of next year. The pounds 1.12bn deal excludes South Africa and France, pending Coca-Cola s attempted ...
Schlotzsky's invites three agencies to pitch for account
11 Dec 1998
6 million on regional work. A decision is expected next month. The first work is due to air ...
Schlotzsky's invites three agencies to pitch for account
11 Dec 1998
6 million on regional work. A decision is expected next month. The first work is due to air ...
Carat lands Kellogg’s Euro work
11 Dec 1998 | by CLAIRE BEALE
for the business in France, Spain, Italy, Portugal and Benelux. MindShare s hold on the Kellogg account ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
