to remove filtersSTOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... against France, with a lacklustre Ronaldo on the pitch, caused rumblings about how much influence his ...
to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France
11 Dec 1998 | by STEPHANIE FRANCE
There can be few regions of the country as affluent as the Home Counties, yet this prosperity has not come without a price. Many towns, such as Basingstoke, still bear the scars of brutal town planning, while others, like Newbury, have become flashpoints between those who want their town to expand and...
Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given the bewildering assortment of products on offer, brands which can be trusted are most likely to end up in the...
Boots gives launch of French skincare product to St Luke’s
11 Dec 1998 | by ANNA GRIFFITHS
115 million last year. In France, it markets Lutsine, an anti-acne product and Onagrine, an anti ...
Grampian Police restructures PR
04 Dec 1998 | by STEPHANIE FRANCE
Aberdeen-based Grampian Police is searching for a head of public affairs and media as part of a restructuring of its communication function. The appointment comes at a time when the force is under critical scrutiny following its handling of the Scott Simpson child murder inquiry in spring 1998, and...
AMV unveils graphic anti-drink-drive Xmas campaign
04 Dec 1998 | by JOHN TYLEE
The Government is airing up to 15 commercials - each a graphic reconstruction of a fatal road...The Government is airing up to 15 commercials - each a graphic reconstruction of a fatal road accident - in a pounds 2 million pre-Christmas blitz on drinking and driving. Abandoning their usual tactic of a single high-impact film to underline their message, transport ministers will deluge ...
IPA calls for single regulator to assess changing TV times
04 Dec 1998
the introduction of subscription and pay-per-view services will make it harder for the free-to-air services ...
ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come
04 Dec 1998 | by KATHY GREENE
in France and Italy, where we had our biggest export markets. At this stage there is an unnerving ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
