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MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air

In this month s Radiowatch, the mobile-phone firms continue to dominate the air waves...In this month s Radiowatch, the mobile-phone firms continue to dominate the air waves ... in November and will end next week. Although the brand had radio ads airing in the summer, it ploughs a ... . Advertisements were selected by Xtreme (0171 520 6500) and Emap On-Air (0171 504 6000). ...

MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...

Shell unveils new ’green’ petrol

Shell is testing its first branded petrol since the disastrous launch of a petrol that caused engine damage 12 years ago. Pura, a petrol that contributes to cleaner air, was introduced in Ireland in October. A TV campaign by J Walter Thompson focuses on better air quality once consumers use ...

MEDIA: London Electricity TV debut

and the weather conditions, particularly during the winter season. The utility s on-air look has been ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

. Instead of regular bursts of advertising, Asda was on-air almost constantly with more of a drip focus ...

Channel 4 unveils poster strategy

. The ident will run across all on- and off-air marketing. The campaign has been co ... brief which embraces off-screen advertising and on-air promotions. The permanent billboards ... will oversee an expanded #16 million off-air marketing budget. Cochrane is also working with the media ...

PRIVATE VIEW

involved. The boy Howell is delighted, kicking his legs in the air and rolling around on the sofa ...

Crookes Healthcare

campaign. McCann-Erickson has created two television commercials and radio ads to air in the UK...Crookes Healthcare is backing sore-throat remedy Strepsils with a pounds 4.5m winter TV and radio campaign. McCann-Erickson has created two television commercials and radio ads to air in the UK and Australia. The 30-second TV ad emphasises that sore throats are a global curse by sweeping from a Hong ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... against France, with a lacklustre Ronaldo on the pitch, caused rumblings about how much influence his ...

ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports

-loved premium beer in France, explains account director Neil Davidson. French styles can be expected ... the momentum going. It benefited from a press campaign during the World Cup in France, including a guide ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.