19 Dec 1998
| by IAN DARBY
In this month s Radiowatch, the mobile-phone firms continue to
dominate the air waves...In this month s Radiowatch, the mobile-phone firms continue to
dominate the air waves ...
in November and will end next week. Although the
brand had radio ads airing in the summer, it ploughs a ...
. Advertisements were
selected by Xtreme (0171 520 6500) and Emap On-Air (0171 504 6000).
...
19 Dec 1998
| by DAVID MURPHY
branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its discount
strategy with the launch of a new showcase store in Croydon; Sainsbury s
and Safeway announce ...
19 Dec 1998
| by NEILL DENNY
Shell is testing its first branded petrol since the disastrous
launch of a petrol that caused engine damage 12 years ago.
Pura, a petrol that contributes to cleaner air, was introduced in
Ireland in October. A TV campaign by J Walter Thompson focuses on better
air quality once consumers use ...
19 Dec 1998
| by SANDRA COLLINS, Marketing Director, Opt
and the weather conditions, particularly during the winter
season.
The utility s on-air look has been ...
19 Dec 1998
| by DAVID MURPHY
.
Instead of regular bursts of advertising, Asda was on-air almost
constantly with more of a drip focus ...
18 Dec 1998
| by CLAIRE BEALE
. The ident will run across all on- and off-air marketing.
The campaign has been co ...
brief which embraces off-screen advertising and on-air promotions. The
permanent billboards ...
will oversee an expanded #16 million
off-air marketing budget.
Cochrane is also working with the media ...
18 Dec 1998
| by ANDREW CRACKNELL
involved.
The boy Howell is delighted, kicking his legs in the air and rolling
around on the sofa ...
17 Dec 1998
| by LISA CAMPBELL
campaign. McCann-Erickson has created
two television commercials and radio ads to air in the UK...Crookes Healthcare is backing sore-throat remedy Strepsils with a
pounds 4.5m winter TV and radio campaign. McCann-Erickson has created
two television commercials and radio ads to air in the UK and Australia.
The 30-second TV ad emphasises that sore throats are a global curse by
sweeping from a Hong ...
17 Dec 1998
| by JANE BAINBRIDGE
giant s Kevin the Hamster ad went on air, making it the
most complained about ad of all time ...
against France, with a lacklustre
Ronaldo on the pitch, caused rumblings about how much influence his ...
17 Dec 1998
| by ROBERT MCLUHAN
-loved
premium beer in France, explains account director Neil Davidson. French
styles can be expected ...
the momentum going. It benefited from a press campaign during
the World Cup in France, including a guide ...