19 Dec 1998
| by DANNY ROGERS
Air Miles is investing in new technology to develop interactive
capabilities and move toward one...Air Miles is investing in new technology to develop interactive
capabilities and move toward one ...
the Air Miles web site in May next year and link it to
partners sites such as Sainsbury s, BT and NatWest.
Air Miles plans to integrate its four million-strong customer database
with its web site ...
19 Dec 1998
| by DAVID MURPHY
branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its discount
strategy with the launch of a new showcase store in Croydon; Sainsbury s
and Safeway announce ...
19 Dec 1998
| by NEILL DENNY
Shell is testing its first branded petrol since the disastrous
launch of a petrol that caused engine damage 12 years ago.
Pura, a petrol that contributes to cleaner air, was introduced in
Ireland in October. A TV campaign by J Walter Thompson focuses on better
air quality once consumers use ...
19 Dec 1998
| by NEILL DENNY
.
Reviews are still ongoing between the two agencies for France, Benelux,
Spain, Portugal and Italy ...
19 Dec 1998
| by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK s fifth mobile phone network.
The company is leasing air time from Mercury Personal Communications,
the network operator which owns the One 2 One brand.
Called Breathe, the brand is aimed at the business ...
18 Dec 1998
| by KAREN YATES
who s been trapped in BA s Air Miles system will know
how irritating they can be.
But all ...
17 Dec 1998
| by JANE BAINBRIDGE
giant s Kevin the Hamster ad went on air, making it the
most complained about ad of all time ...
against France, with a lacklustre
Ronaldo on the pitch, caused rumblings about how much influence his ...
11 Dec 1998
| by ANNA GRIFFITHS
115 million last year. In France, it markets Lutsine, an anti-acne
product and Onagrine, an anti ...
11 Dec 1998
6 million on regional work.
A decision is expected next month. The first work is due to air ...
11 Dec 1998
6 million on regional work.
A decision is expected next month. The first work is due to air ...