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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

Air Miles is investing in new technology to develop interactive capabilities and move toward one...Air Miles is investing in new technology to develop interactive capabilities and move toward one ... the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT and NatWest. Air Miles plans to integrate its four million-strong customer database with its web site ...

MARKETING MIX: That was the week that was

branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...

Martin Dawes launches Breathe

Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network. The company is leasing air time from Mercury Personal Communications, the network operator which owns the One 2 One brand. Called Breathe, the brand is aimed at the business ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... against France, with a lacklustre Ronaldo on the pitch, caused rumblings about how much influence his ...

to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air

underclass of people unable to afford the paid-for TV and new technology. They will be left with a few free-to-air ... the current situation in aspic - but it certainly wants to preserve the health of free-to-air television ... be to prevent terrestrial broadcasters from asset-stripping its current free-to-air services to fund ...

CLOSE-UP: CLIENT OF THE WEEK - One2One builds on IPA award. Tim Yates has no desire to rest on One2One’s current laurels, Jade Garrett says

commercial, which will air in early December, involves Chris Evans (in his first on-screen advertising ...

DIRECT MARKETING: TEACHING TELEPHONE MANNERS - Jade Garrett discovers how companies can help their staff make the most of a vital first contact - a voice on the end of the telephone

including Vauxhall, Bovis Homes, Vodafone and Air France. It specialises in the creation, maintenance ...

RADIOWATCH

to try harder. The monthly analysis of radio recall in association with Emap on air. Q: Which ... by Xtreme (0171 520 6500) and Emap On-Air (0171 504 6000). ...

RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base

is launching the UK s first Awards for Relationship Marketing. These unique awards, sponsored by Air ... : The Mail Marketing Group, GB Information, NCH Smart focus and Air Miles. The winners ...

MARKETING REPORT ON PERFORMANCE DEVELOPMENT: Morale boosters - Motivating staff can improve productivity and customer service Holly Acland looks at how some companies are putting it to use

strategy right, any marketing strategy will fail, says Alan Deller, Air Miles managing director ...

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