19 Dec 1998
| by DANNY ROGERS
Air Miles is investing in new technology to develop interactive
capabilities and move toward one...Air Miles is investing in new technology to develop interactive
capabilities and move toward one ...
the Air Miles web site in May next year and link it to
partners sites such as Sainsbury s, BT and NatWest.
Air Miles plans to integrate its four million-strong customer database
with its web site ...
19 Dec 1998
| by DAVID MURPHY
branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the
plug on plans to launch an ITV branded microcomputer, to coincide with
the airing of a network computer programme; Debenhams ends its discount
strategy with the launch of a new showcase store in Croydon; Sainsbury s
and Safeway announce ...
19 Dec 1998
| by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service
provider, is launching the UK s fifth mobile phone network.
The company is leasing air time from Mercury Personal Communications,
the network operator which owns the One 2 One brand.
Called Breathe, the brand is aimed at the business ...
17 Dec 1998
| by JANE BAINBRIDGE
giant s Kevin the Hamster ad went on air, making it the
most complained about ad of all time ...
against France, with a lacklustre
Ronaldo on the pitch, caused rumblings about how much influence his ...
11 Dec 1998
| by ALASDAIR REID
underclass of people unable to afford the paid-for TV and new
technology. They will be left with a few free-to-air ...
the current situation in aspic - but it certainly wants to
preserve the health of free-to-air television ...
be
to prevent terrestrial broadcasters from asset-stripping its current
free-to-air services to fund ...
27 Nov 1998
| by JADE GARRETT
commercial, which will air in early December, involves Chris Evans
(in his first on-screen advertising ...
30 Oct 1998
| by JADE GARRETT
including Vauxhall, Bovis Homes, Vodafone and Air France. It specialises
in the creation, maintenance ...
08 Oct 1998
| by LUCY BARRETT
to try harder.
The monthly analysis of radio recall in association with Emap on air.
Q: Which ...
by
Xtreme (0171 520 6500) and Emap On-Air (0171 504 6000).
...
08 Oct 1998
| by DAVID MURPHY
is launching the UK s first Awards for
Relationship Marketing.
These unique awards, sponsored by Air ...
: The Mail
Marketing Group, GB Information, NCH Smart focus and Air Miles.
The winners ...
24 Sep 1998
| by HOLLY ACLAND
strategy right, any marketing strategy will
fail, says Alan Deller, Air Miles managing director ...