to remove filtersMEDIA: London Electricity TV debut
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
and the weather conditions, particularly during the winter season. The utility s on-air look has been ...
Search results for Air France
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MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its...15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... against France, with a lacklustre Ronaldo on the pitch, caused rumblings about how much influence his ...
FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business
19 Nov 1998 | by LOUELLA MILES
in France and in Germany. But while the concept of a successful campaign in an area ...
Eidos prepares for Lara Croft US blitz
13 Nov 1998
campaign, which will air in shows including the X-Files and Friends. Tomb Raider and Tomb Raider II ...
Eidos prepares for Lara Croft US blitz
13 Nov 1998
campaign, which will air in shows including the X-Files and Friends. Tomb Raider and Tomb Raider II ...
RELATIONSHIP MARKETING: Loyalty on every level - Not all products have the clout to support a loyalty scheme. Dave Murphy looks at alternative ways to build a customer base
08 Oct 1998 | by DAVID MURPHY
is launching the UK s first Awards for Relationship Marketing. These unique awards, sponsored by Air ... : The Mail Marketing Group, GB Information, NCH Smart focus and Air Miles. The winners ...
AGENDA: Utility tie-ins signal market battle - The imminent opening up of the market is prompting new utility companies to forge deals to win custom from the old monopolies. Robert Gray reports
01 Oct 1998 | by ROBERT GRAY
loyalty scheme, Hydro-Electric has a tie-in with Air Miles, gas supplier Amerada has a link ...
COMPUTER REPORT: Power of the Press - The specialist computer press is booming. But it is aware that, as well as competition from overseas, other media alternatives are becoming a viable option. The sector, Richard Cook argues, cannot afford to rest on it
04 Sep 1998 | by RICHARD COOK
how we travel in a walnut-panelled, leather-clad, air-conditioned cocoon from 0-60 in less time than.... We don t know exactly how we travel in a walnut-panelled, leather-clad, air-conditioned cocoon from ...
Morphew moves to Cogent to cultivate its Fujitsu account
04 Sep 1998 | by ASHLEY DAVIES
, after a pitch against six agencies from the UK, Germany and France as well as the incumbent shop ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
