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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

Air Miles is investing in new technology to develop interactive capabilities and move toward one...Air Miles is investing in new technology to develop interactive capabilities and move toward one ... the Air Miles web site in May next year and link it to partners sites such as Sainsbury s, BT and NatWest. Air Miles plans to integrate its four million-strong customer database with its web site ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

giant s Kevin the Hamster ad went on air, making it the most complained about ad of all time ... against France, with a lacklustre Ronaldo on the pitch, caused rumblings about how much influence his ...

FOR THE RECORD

director. IPC Magazines has appointed Mary Frances as editor of Woman s Realm. Frances ...

Eurotunnel pins hopes on retail

outlets at the ports which, aside from airports, are the main holiday gateways into the UK and France ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

on air tickets, cars, hotels and late availability holiday packages. According to Microsoft, 75 ... and outdoor - though radio can contribute through on-air promotions endorsed by DJs and celebrities ...

CLOSE-UP: GLOBAL BRIEF - Putting Thailand on the map. So, a Bangkok agency won a global task. Jade Garrett explains the significance

in Europe and the United States is airing now, with TV work appearing on CNN and print ads in Time ... maintained , and appears next to a photograph of an attractive air hostess. We are trying to say that our ...

Pump ads for NatWest

Air Miles....NatWest is rolling out petrol pump nozzle advertising at around 800 Shell Select service stations throughout the UK. The ads remind drivers that using a NatWest credit card to pay for petrol will win them Air Miles. ...

NEW MEDIA: Microsoft plans UK online travel booking service

Holidays, Swiss Air and book publisher Infront have already signed up to put banner ads on the site ...

M&C puts Qantas back on TV

seat is claimed to be the most comfortable in the air. It is electronically adjustable ...

FOR THE RECORD

-based programming. The new look incorporates live-action idents and a redesign of on- and off-air ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.