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Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving...Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere. Ferrero Rocher Sacrilege ... , erm, punch in the air. Ricola Two moustached Swiss goat-herders, one honking on a rather ...

Campaign Hall of Fame. (Part 2 of 2)

arrangement of Bach s Air on a G-string set the moment off perfectly. Everyone has their favourite Hamlet ... . In 1992, Courage decided to put Gertcha back on air; it says something about the strength of the ad ... gaze up in astonishment. We hear the exchanges between an air traffic controller and the pilot ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

. DEATHS The adland visionary, David Ogilvy, dies at the age of 88 at his chateau in France ...

Saatchis picks up Pet’s Pyjamas pan-European task

briefed to produce a brand-building campaign spanning the UK, France, Germany and Scandinavia. It aims ...

GLOBAL BRIEF: Fila aims to raise game with sport for all approach Consistency will be key to the Italian outfit’s global tactics. By Lisa Campbell.

brand in the UK, Australia and France, but a fashion brand in Japan and Germany - may be damaging ...

Hilfiger pounds 10m account awarded to Optimedia

, Germany, France, Spain, Italy, the Netherlands and Belgium, although other markets will be added ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

, have a Kit-Kat slogan was used. The first TV ad featuring the line aired in 1957. Since ... on air in the US in 1939, viewers saw a P s value higher than the combined worth of Marks s dominance ...

Mustoes stands by as Dr Martens plots global brands drive

and will go on sale by the end of the year in the US, Italy, France and Japan as well as the UK. The first ... . The campaign ran across its core markets including Britain, France, Italy, Germany and the US - its biggest ...

Briefs

the reorganised team to bring sponsorship on-air and online, event organisation and licensing under a one ...

Pepsi set to launch branded clothes

by Orangina , will launch in France and roll out across Europe and the UK next year. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.