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Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving...Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere. Ferrero Rocher Sacrilege ... , erm, punch in the air. Ricola Two moustached Swiss goat-herders, one honking on a rather ...

Campaign Hall of Fame. (Part 2 of 2)

arrangement of Bach s Air on a G-string set the moment off perfectly. Everyone has their favourite Hamlet ... . In 1992, Courage decided to put Gertcha back on air; it says something about the strength of the ad ... gaze up in astonishment. We hear the exchanges between an air traffic controller and the pilot ...

Stop Press

-minute commercial, which will first air on Channel 5 on Christmas Eve, will show how the donation could help ...

Air Miles drops BBH and lines up five to contest ad account

Air Miles, the British Airways loyalty scheme subsidiary, is reviewing its advertising account out...Air Miles, the British Airways loyalty scheme subsidiary, is reviewing its advertising account ... month. Air Miles intends to approach five agencies with a view to shortlisting three to pitch for the task. The review is being conducted through the AAR. Air Miles appointed BBH in August 1996 ...

CAMPAIGN DIRECT: PROFILE - AMANDA MACKENZIE. Adventures in tailor-made marketing. Air Miles

MacKenzie, Air Miles marketing director of the past 18 months, says....MacKenzie, Air Miles marketing director of the past 18 months, says. She made quite an odd career ... marketing in its widest sense, she explains. Air Miles, now fully owned by BA, seems to fit the bill ... with these people was like talking Russian, she recalls. Before I got to Air Miles, I d never said the word de ...

MEDIA: Briefs

and Edinburgh. Atlantic 252 has poached Radio Aire programme director, John O Hara, to become its ... -monthly basis and will be inserted in the Financial Times, Les Echos in France, Expansion in Spain and FT ... . MediaVest put the deal together and D arcy was responsible for the on-air creative work ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

. First radio advertisement airs on LBC for Birds Eye. 1974 - McDonald s opens its first UK ... years, it has sold more than 1.5 million units. 1982 - Channel 4 goes on air ... French concern over possible effects of the park on French culture, by the mid-1990s it is France ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

as the brand itself . Orange s customer communications manager, Frances Harris, is clearly pleased ... competitor was Jeremy Leslie, designer of the Virgin Atlantic title, Hot Air, which is published by John Brown. Leslie, a former art director on Blitz and Time Out, relaunched Hot Air in response to a ...

ABTA CONFERENCE: JMC to target budget brands

was looking at scheduled services. It would be the first time jmc air services have been marketed ... -cost branded services offered by easyJet, Go, Ryan-air and buzz. ...

DIRECT: Briefs

Post had bought its US logistics supplier, Air Express International. Flycast, which ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.