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Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving...Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere. Ferrero Rocher Sacrilege ... , erm, punch in the air. Ricola Two moustached Swiss goat-herders, one honking on a rather ...

Campaign Hall of Fame: Chairman’s comment

and is watched by 300 million viewers. Brideshead Revisited had similar success when it aired in 1981 ... Coronation Street, Britain s longest running soap after nearly 40 years on air. What started as a ... air. Gordon MacNamee launched Kiss FM in 1985, taking it from an edgy pirate station to a ...

Campaign Hall of Fame. (Part 2 of 2)

arrangement of Bach s Air on a G-string set the moment off perfectly. Everyone has their favourite Hamlet ... . In 1992, Courage decided to put Gertcha back on air; it says something about the strength of the ad ... gaze up in astonishment. We hear the exchanges between an air traffic controller and the pilot ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

commercial aired on British TV. Its repetitive style was typical of much of the first television ...

Future to launch Business 2.0 internet magazine

, Business 2.0, in the UK, France and Germany....Future Network, the UK magazine publishing group, is to launch its US internet business magazine, Business 2.0, in the UK, France and Germany. Business 2.0 will launch first in the UK in the spring and then in Germany and France. The launch will coincide with a string of new launches in Europe which will see ...

Future to launch Business 2.0 internet magazine

, Business 2.0, in the UK, France and Germany....Future Network, the UK magazine publishing group, is to launch its US internet business magazine, Business 2.0, in the UK, France and Germany. Business 2.0 will launch first in the UK in the spring and then in Germany and France. The launch will coincide with a string of new launches in Europe which will see ...

EDITORIAL: Guerrilla advertising is on the prowl once more

. And, just as in France, there s not much anybody can do about it....Just like the World Cup in 1998, the millennium celebrations may fall prey to ambush marketing. And, just as in France, there s not much anybody can do about it. For little more than ... was an official sponsor. A survey before France 98 revealed that most consumers didn t even know who ...

Taylor Nelson buys media monitoring company

complement its monitoring companies in France and Spain. Demand for media monitoring continues to grow ...

Taylor Nelson buys media monitoring company

complement its monitoring companies in France and Spain. Demand for media monitoring continues to grow ...

Delaney Lund lands creative account for online wine retailer

and wine-related gifts from around the world. ChateauOnline, which is based in France, has until now been adapting creative work originally developed in France for the existing press campaign ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.