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BT Retail hires top Air Miles marketer

BT has poached Air Miles marketing director Amanda MacKenzie to fill the role of director...BT has poached Air Miles marketing director Amanda MacKenzie to fill the role of director ... . MacKenzie, who has spent just over two years as Air Miles marketing chief, will join BT in January ... s exit from the troubled Air Miles comes hot on the heels of managing director Judith Thorne s departure ...

NEW MEDIA BRIEFS

-out with the launch of localised sites in France, Germany and Denmark. The sites will be supported by IfYouTravel...Ifyouski.com, the winter sports travel site, has completed the first stage of its European roll-out with the launch of localised sites in France, Germany and Denmark. The sites will be supported by IfYouTravel s network of local offices, which are staffed by ski enthusiasts. ...

British Gas unveils new ad

heating installation. The ads will air on a range of satellite and terrestrial channels....heating installation. The ads will air on a range of satellite and terrestrial channels. ...

Don Joly stars in TV campaign for E4

channel, which goes on air on January 18. Joly, who wrote the ads and whose second series will be screened...Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment channel, which goes on air on January 18. Joly, who wrote the ads and whose second series will be screened on E4, is helping to position the channel as young, risky and intelligent, according to Dan Brooke ...

Kraft picks three for pounds 136m media

in Greece, while Carat will handle planning and buying in France, Benelux, Spain and Portugal. Four ...

ITV's peak share dips as Blair fails to pull in viewers

% for BBC1, despite airing Royal Variety Performance, which averaged 7.7 million viewers. Media, page 5. ...

ANALYSIS: What did the Dome do for us? The best-attended attraction of 2000 was also the year's most-attacked. Did the Dome deliver? And for whom? Mark Kleinman finds out

. MARKETING THE DOME Ad: Easter Island First aired: December 1998 The first attempt by the New ... of the past at the dawn of a new age, which the Dome would symbolise. Ad: Night Stars First aired ... . It introduced the 'One Amazing Day' strapline. Ad: Jaw Dropping First aired: January 2000 ...

NEW MEDIA: WEBWATCH - The weekly analysis of UK at-home internet usage

in Germany, France and Sweden, and will have data for Denmark, Italy and Spain by the end of 2000. ...

MARKETING MIX: Brand manager of the week

work-related trip? A branded hot-air balloon PR campaign in Denmark - including landing in a Danish ...

NEW PRODUCT DEVELOPMENT: Developing a name to work worldwide - Discovering an original name in a global economy is a difficult task

don t go in Spanish, while Colgate introduced a toothpaste in France called Cue, the name of a ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.