21 Dec 2000
| by MARK KLEINMAN
BT has poached Air Miles marketing director Amanda MacKenzie to fill the role of director...BT has poached Air Miles marketing director Amanda MacKenzie to fill the role of director ...
.
MacKenzie, who has spent just over two years as Air Miles marketing chief, will join BT in January ...
s exit from the troubled Air Miles comes hot on the heels of managing director Judith Thorne s departure ...
08 Dec 2000
| by STEPHANIE FRANCE
Wireless internet technology is set to simplify the lives of journalists when they are outside of the office. Using their phones, reporters will soon be able to take share prices from company websites and access information from news services.
01 Dec 2000
| by HOLLY WILLIAMS
PARIS: The French government has hired Euro RSCG for a PR campaign to help restore consumer confidence in French beef as fears about BSE spread throughout Europe.
Euro RSCG - France's leading PR and marketing services agency - has been appointed to handle all crisis communications and advertising...
30 Nov 2000
| by MARK KLEINMAN
Vodafone is to end its association with Air Miles after research by the mobile phone giant revealed...Vodafone is to end its association with Air Miles after research by the mobile phone giant revealed that its customers would prefer cheaper deals on its services than collecting Air Miles using ...
customers will continue to earn Air Miles until next month and will be awarded a bonus mileage payment ...
23 Nov 2000
British Airways has picked Drew Thomson as the new managing director of Air Miles and charged him...British Airways has picked Drew Thomson as the new managing director of Air Miles and charged him ...
month after former Air Miles chief Judith Thorne quit the post, leading to speculation over ...
role with both currencies underlined BA s commitment to Air Miles: We have to give clarity to both our ...
10 Nov 2000
Newspapers in the UK, is said to be preparing to bid for India’s international and domestic carriers Air...and domestic carriers Air India and Indian Airlines, which are being partially privatised by the Indian ...
expected to formalise their interest, according to FT.com.
Air India is said to be worth about 1bn and Indian Airlines about 750m. Hinduja is expected to bid for 40% of Air India and 26% of Indian Airlines.
...
10 Nov 2000
PARIS: Isabelle Amaraggi is to replace Mireille Durand as France Soir communications director. Until her appointment she was head of external relations for Euro RSCG Works. France Soir newspaper has just announced plans for a higher international presence. More specifically, it wants to publish an edition...
02 Nov 2000
| by MARK KLEINMAN
'British Airways has yet to announce a decision concerning the future of Air Miles...'British Airways has yet to announce a decision concerning the future of Air Miles ...
, the then managing director of Air Miles, in an interview with Marketing conducted in August. Now, as far ...
(Marketing, October 26) is prompting renewed speculation over Air Miles' long-term future within the BA Group ...
27 Oct 2000
| by MATTHEW COWEN
Gulf Air is understood to have kicked off a pan-European review of its advertising and media...Gulf Air is understood to have kicked off a pan-European review of its advertising and media ...
of marketing activity for Gulf Air. The carrier uses the city as the international hub for its flights and the bulk of its advertising activity traditionally takes place in the UK.
Gulf Air s decision ...
26 Oct 2000
| by MARK KLEINMAN
Air Miles managing director Judith Thorne has quit the firm after just five months at the helm...Air Miles managing director Judith Thorne has quit the firm after just five months at the helm. The shock departure has raised serious questions about British Airways future management of the Air Miles ...
uncertainty within Air Miles about its future as an autonomous business.
I was put in such a position ...
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