Search results for Air France

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BA draws up shortlist for Go sale

LONDON (Brand Republic) - British Airways has left out its major European rivals from a shortlist of potential buyers for Go, its budget airline. According to newspaper reports, BA drew up the shortlist from about 30 interested parties, but is understood to have ruled out main rivals such as Air France ...

FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

specialist Air, Sea, Rail Travel Terminal Marketing (ASR) division. This is also an opportunity to try out ... for opportunities in this area. Woods points to increases in international air passenger tax, from pounds 10 ...

Harrods and BSkyB in interactive TV deal

LONDON (Brand Republic) – Harrods is joining forces with UK satellite broadcaster BSkyB to develop an interactive TV programme that will allow subscribers to the broadcaster’s Open interactive platform to buy products from the luxury department store. The first show will be aired on Sky One on Thursday (December ...

V-Shop unveils Christmas ad

, radio and press ads created by Circus, with media handled by Media Planning. The ads, which will air...V-Shop, the music and entertainment retail concept launched by Virgin in September, has unveiled its first above-the-line advertising in the run-up to Christmas. The pounds 3m work comprises TV, radio and press ads created by Circus, with media handled by Media Planning. The ads, which will air ...

PUBLIC RELATIONS: Controlling a crisis - When disaster strikes, preparation can help a company's reputation, writes Jane Simms

(bad), to British Airways and Air France s handling of the Concorde disaster (bad and good ...

PUBLIC RELATIONS: Personality's power - Celebrity endorsements can give a brand a touch of glamour, writes Emma Reynolds

and in adverts. One viewer complained when an ad for Benecol featuring Vorderman was aired during a ...

Priceline.com axes 16% of workforce

LONDON (Brand Republic) – US internet retailer Priceline.com is axing 16% of its staff in a bid to streamline its operations and cut costs. The news comes as the internet company -- which acts as an internet marketplace for cut-price products such as air tickets, car hire and telephone calls and is soon ...

JWT lands pounds 12m Boots accounts

this summer. Next week, its debut work for the No.7 cosmetics range will air. Other WPP companies ...

Mother launches first burst for Emap's QTV

are, you're still the proud owner of an air guitar.' Mother won the national launch for QTV and Q ...

NEW MEDIA: WEBWATCH - The weekly analysis of UK at-home internet usage

on the users such as age, gender and income level. MMXI Europe also has panels in Germany, France and Sweden ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.