to remove filtersP&G to wash its hands of Emmerdale sponsorship
14 Dec 2001 | by MediaWeek
to sponsorship credits, the present deal includes on- and off-air promotions and in-store point of sale. One ...
Search results for Air France
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FA Cup gets interactive make-over from BBC
14 Dec 2001 | by MediaWeek
with BBC1's popular drama. The campaign, which launches on-air on December 18 and off-air on December 27, consists of on-air and off-air television and radio trails, national, poster advertising at more than 4 ...
Riding the media roller coaster - Agencies
14 Dec 2001 | by MediaWeek
NovaPal, which unveiled plans to launch a low-cost set-top box for £100 next year offering free-to-air ... in Buenos Aires worth a total of £56m and finally succeeded in floating on the Paris Eurnext exchange ... and marketing director Julie France to the role of managing director of Adshel. Radio Like TV, radio ...
Review of the year - Digital TV
14 Dec 2001 | by MediaWeek
next year offering free-to-air channels only. While it became obvious ITV Digital couldn't go ...
ITV gets cosy with BSkyB over digital coalition proposals
06 Dec 2001 | by MediaWeek
to participate" in a free-to-air service with a "couple of channels". An industry source said: "Sky's talks ...
Baileys signs new Sex And The City deal
03 Dec 2001 | by MediaWeek
Baileys has signed a new £1m contract to continue its sponsorship of Channel 4's Sex And The City. The new deal commences January 2002 when the new series will be aired on Channel 4 and will continue through to the series' transmission on E4 later this year. Baileys marketing manager Sue ...
Looking for Mr Right
03 Dec 2001 | by MediaWeek
messages a month. Texting is, she says, used to promote off-air events, such as a recent comedy night ...
ITV vows 'golden era' for drama
30 Nov 2001 | by MediaWeek
stab at a TV quiz show pulled in fewer than six million viewers in its last two weeks on air. ITV ...
Sparking Interest
20 Nov 2001 | by MediaWeek
, allowing data capture, as well as spots on air. And this more coordinated approach to motors advertising ...
Outrider lands £3m Opodo online media and creative deal
15 Nov 2001 | by MediaWeek
airlines, including British Airways, Air France and KLM. Set to begin trading in December ... challenging time for the travel industry following the recent air disasters in the US. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
