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NEW MEDIA: Warner Bros in Eurosport mobile tie-up

20 Dec 2001 | by RAVI CHANDIRAMANI

and the Netherlands on TV trailers airing on Eurosport up to its general release on February 15. The TV ads ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford

. For some reason, in a campaign that's meant to capture the essence of France, they've used pictures ... that their wine captures the essence of France. So why they are showing me pictures of an anonymous ... campaign that captures the essence of the south of France and reflects the origins of the number ...

The Screen test - Campaign Screen's international ad picks

12 Dec 2001

, the dog was shot against a matt background while a human stand-in did the real work. Keiju - 'Air ... , boozy evening and turns up late and dishevelled for her job as an air stewardess. The casting ...

MEDIA: WHO WANTS TO BE A MILLIONAIRE? INTERACTIVE - AN EXPERT'S VIEW. Simon King took the hotseat for a go at ITV2's Who Wants to be a Millionaire? interactive game

30 Nov 2001 | by SIMON KING, Simon King is the director of strategy at Incline

but also to the internet and mobile phones, so interactive TV was an inevitable step. It airs ... . You find yourself playing along with the on-air contestant having until the contestant answers ... as the on-air question is worth in cash. A high enough total earns you entry to a BT-sponsored prize ...

THE CLIENT CATALYSTS: Charles Dunstone - By relying on a handful of favourite agencies, Dunstone has been able to get the advertising he wants

30 Nov 2001 | by MATTHEW COWEN

Warehouse marketing summits begin to take on a very old boy air. This shouldn't really come as a ...

NEW MEDIA: SPOTLIGHT ON MMO2 - Mm02 gears up to woo public through rebranding exercise. The BT spin-off will need to learn from the mistakes of Cellnet, Alasdair Reid says

23 Nov 2001 | by ALASDAIR REID

gasses in hot air won't change anything. And the heritage problem is complicated. It has to take ...

Cell phone users download sports and drinks logos

15 Nov 2001

are Nike, Smirnoff, Adidas, Bacardi, Air Walk, Coca-Cola and Fila. Lycos UK managing director Alex ...

Rage Software launches TV campaign

15 Nov 2001

ad released tomorrow (Thursday). The campaign will air for one month. Creative is by Sass Panayi ...

RADIO - BIG SPENDERS: Nestle's Andrew Harrison and BT's Katrina Lowes argue their case for brand-building using radio ads

09 Nov 2001 | by KATRINA LOWES, head of consumer communications, BT and ANDREW HARRISON, director of marketing, Nestle UK, Nestle-Rowntree Division

programming can make you laugh out loud, touch your heart or make you reach for the phone to air your ...

McCann wins £70m Siemens brief from J. Walter Thompson

02 Nov 2001

in Germany, Italy, France, Spain and the UK. In a statement, Siemens said the review had been ...

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