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MEDIA BRIEFS: Air New Zealand in giveaway promotion

Air New Zealand is giving away five trips for two to New Zealand in a series of promotions themed around The Fellowship of the Ring, the first film in the Lord of the Rings trilogy. The prizes will be promoted in Waterstones bookstores and in a joint Mail on Sunday/AOL promotion with Bridge The World. ...

DIRECT BRIEFS: Air Miles teams up with Avis Europe

Air Miles has teamed up with Avis Europe to offer collectors Air Miles every time they rent a car with the company. The partnership will allow the loyalty scheme's members to collect Air Miles ... , Middle East, Africa or Asia, Avis will award ten Air Miles. ...

DIRECT BRIEFS: Domino's Pizza and Hard Rock Cafe sign up to buy and fly!

Domino's Pizza and Hard Rock Cafe have become the latest brands to sign up to the buy and fly! loyalty scheme, joining a portfolio that includes Orange, Npower, OK! and Diners Club. Buy and fly!, which launched last year as a rival to Air Miles, includes partnerships with 16 airlines, including ...

TUI appoints chief to head ad review

for Thomson will not be aired. Edwards said the 8.5m drive behind Lunn Poly would kick off ...

MEDIA: Archers offers free cab rides to women

are still on air. A six-sheet poster campaign is also running, and press executions will appear ...

Thomson Travel appoints chief to head
ad review for rebranded operations

drama' TV ads for Thomson will not be aired. Edwards said the 8.5m drive behind Lunn Poly would ...

Britannia Airways to review publisher for Skyscene magazine

Brown Publishing saw its Virgin Atlantic title, Hot Air, suspended as the airline moved to cut costs ...

DIRECT BRIEFS: Eurotunnel launches Christmas campaign

Eurotunnel is launching a Christmas point-of-sale campaign to boost awareness of its retail offering in the UK and France. The firm is working with design consultancy Liquorice to promote offers on cosmetics and skincare Christmas gift sets. ...

BTA selects AMV to sell UK tourism

is safe and open for business. The campaign will target seven key markets: Germany, France, Belgium ...

BTA selects AMV to sell UK tourism

: Germany, France, Belgium, Ireland, the Netherlands, Canada and the US. The number of visitors ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.