to remove filtersZenith to handle pan-European media for John Frieda
19 Dec 2002 | by Jennifer Whitehead,
the entire media for Europe, including the key UK, France and Germany markets. The creative account ...
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THE BOOK OF LISTS: The best DM campaigns
20 Dec 2002
Polo Match on the strength of the model's air conditioning. It did this by sending prospects a frosty ...
STOP PRESS: Camelot signs up with France and Spain
19 Dec 2002
and France the provisional name for the game is Euromillions and it will be called Euromilliones in Spain.
Vodafone backs Nectar two years after axing rival
19 Dec 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN
out of rival scheme Air Miles..... In 2000 Vodafone's then commercial director Paul Donovan, ended its association with Air Miles because ...
STOP PRESS: Friends may do new series
19 Dec 2002
The latest, and what was widely expected to be the last, series of Friends due to air on Channel 4
MEDIA: C4 launches last campaign for Friends
19 Dec 2002 | by POPPY BRECH
. This will be repeated on Channel 4 on Friday at 9 pm. The on-air campaign, devised by Creative Services uses the endline ... from publicity from the final episode of the show when it airs in the US. To date the channel has ...
T-Mobile seeks top marketer as Richardson exits
19 Dec 2002 | by RAVI CHANDIRAMANI
been forced to air an old BBH campaign over Christmas promoting picture messaging because fresh work ...
BRANDING: FIFA unveils World Cup 2006 smile logo
19 Dec 2002 | by TANIA MASON
-based agency that assisted with the logo design, Abold, would not create all on- and off-air marketing ...
Asics pushes performance in debut UK television ad
18 Dec 2002 | by Jennifer Whitehead,
The spot was created by Publicis, and was shot in Camden Town, London. Publicis offered to make the television ad for Asics, which will air on MTV, for free. The ad runs for 60 seconds. A man is in a shoe shop, trying on a pair of Asics shoes. As he poses to check out how they look, he runs out of the door ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France...UK marketing spend is set to grow 5.3% next year, after climbing 4.2% this year. In Germany, last year's fall of 4.5% is set be reversed with growth of 1.5%, while France's growth will accelerate next year, up 5.1% after growing just 0.3% in 2002. The US will show growth of 4.4%, following growth of 2 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
