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Camelot has signed letters of intent with French and Spanish lottery operators to launch a weekly Lotto-type game with a Friday night draw featuring a jackpot of around 15m euros (£9.7m). In the UK and France the provisional name for the game is Euromillions and it will be called Euromilliones in Spain.
The first Memo Of The Year ceremony began in confusion when very few of the chosen guests could find their way to the venue - the Stationers Hall, in London, revered the world over as the place where Robin Wight penned his famous two-word all-staffer on hearing that Mother had won the Orange account.
PARIS: Household goods firm Merloni France has promoted Ludovic Ladreyt to director of comms, replacing Karine Rougale. Ladreyt was previously director of trade marketing, handling two of Merloni's major brands, Ariston and Indesit.
TV Marketplace: ITV tops life on Air...on ITV1, with a 30% share. Life on Air , an hour-long plug for Attenborough's book, Life on Air ...
LONDON - Mediaedge:cia has picked up the UK and French media planning and buying accounts for Reebok, giving the WPP-owned agency the whole of Reebok's European business.
The Independent Television Commission has suspended transmission of the latest TV ad for the internet search engine Yahoo! amid claims that it is homophobic.
On this day, sitting in Air Miles' bland Gatwick Airport headquarters, Thomson is celebrating ... of identity. "When I took over, Air Miles had been trying to reposition itself as an online loyalty scheme ... that this basket had a large hole in the bottom," says Thomson. "Air Miles lacked a real strategy so we had to do ...
Vivendi Universal, the French media and utilities giant, is facing investigations into its accounting practices both in the US and France.
Camelot is trying to combat flagging National Lottery ticket sales by linking with the Air Miles...The company has signed a deal with British Airways-owned Air Miles to offer the currency to consumers who buy subscriptions to Lotto tickets. It will form part of The Great Air Miles Giveaway ... by Concorde. They will also receive between 40 and 250 Air Miles, according to the length of the subscription ...
Air Miles has teamed up with low-cost BT-backed telephone company Quip! to offer customers Air
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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