to remove filtersWHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
advertising ideas, on-air promotions and responsible for sponsorship idents for the likes of Stella Artois ...
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Zenith to handle pan-European media for John Frieda
19 Dec 2002 | by Jennifer Whitehead,
the entire media for Europe, including the key UK, France and Germany markets. The creative account ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Trivia
22 Nov 2002
Did you know that the first Timotei girl was an air hostess - or that Fanny Craddock hated Katie...- The original silken-maned Timotei girl was an SAS air hostess , Gia Bremberg, who responded to an ad in a Stockholm newspaper. Clearly unsure about quitting cabin duties for commercials, she never ... . George Stevens received his awards for the movies Shane and A Place in the Sun on air, cementing ...
PRIVATE VIEW: Steve Henry is the executive creative director at HHCL & Partners
22 Nov 2002
Red Letter Days is an interesting concept - the idea being to give someone a trip in a hot-air balloon as opposed to, say, a toaster. Which is a great idea, assuming you don't suffer from vertigo ... (who seem to be in every second ad I see) telling me that I can give someone a trip in a hot-air ...
DIRECT BRIEFS: Reckitt Benckiser launches door-to-door campaign
21 Nov 2002
Reckitt Benckiser is promoting its Airwick air freshener brand with a door-to-door campaign which
Olsen twins link up with Asda for brand extension
21 Nov 2002
' clean-cut image pays dividends. A launch in Australia, France, Mexico and Germany is imminent ...
CAMPAIGNS: Consumer PR - Competition builds Haribo brand image
15 Nov 2002 | by MAJA PAWINSKA
Client: Haribo PR Team: Band Brown Communications and in-house Campaign: Haribo Young Impressionist Timescale: May - August 2002 Budget: Part of retainer Haribo is one of the world's leading manufacturers of confectionery. Although the company is the market leader in Germany, France ...
MEDIA: Durex and ITV team up for sex TV show
07 Nov 2002 | by POPPY BRECH
The live show, which airs on two one-hour programmes on ITV1 this autumn, aims to assess people ... -mail. The results are then discussed live on air. The programme follows news of plans by Channel 4 and Five to air ... , will produce on-air credits. Durex Performa is one of three new Durex condom brands to launch in the UK ...
WCRS reveals Radox relaxing qualities in £1.6m TV campaign
01 Nov 2002 | by MARK SWENEY
that television activity was also planned for other brands in the stable including air freshener Ambi Pur ...
Shopmate coupons to launch in the UK
30 Oct 2002 | by Claire Billings,
on the Paris Stock Exchange. It provides coupon marketing services in France, Spain and Belgium and clients ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
