18 Dec 2002
| by Jennifer Whitehead,
The spot was created by Publicis, and was shot in Camden Town, London. Publicis offered to make the television ad for Asics, which will air on MTV, for free.
The ad runs for 60 seconds. A man is in a shoe shop, trying on a pair of Asics shoes. As he poses to check out how they look, he runs out of the door ...
06 Dec 2002
| by JEREMY LEE
Reebok centralised the majority of its key European markets into Mediaedge:cia last year but the UK retained separate arrangements. Mediaedge:cia handled the media account in Germany, Italy and Spain but in France the agency contracted the business out to Media Planning Group.
However ...
05 Dec 2002
| by Jeremy Lee,
Reebok centralised the majority of its key European markets into Mediaedge:cia last year but the UK retained separate arrangements. Mediaedge:cia handled the media account in Germany, Italy and Spain but in France the agency contracted the business out to Media Planning Group.
However ...
03 Dec 2002
| by Staff,
and Air.
Prior to the appointment of Modernista, Gap's ads had been developed by an in-house agency ...
07 Nov 2002
| by RAVI CHANDIRAMANI
skiing. He sought to ease the pain of walking by designing an air-cushioned shoe.
Northamptonshire ...
18 Oct 2002
| by ROB GRAY
BETC EURO RSCG - Wonderbra
The Paris-based BETC Euro RSCG has been handling Wonderbra's advertising across France, Germany, Spain, Italy and the UK since 1997. An advertising taskforce comprising ...
in Italy, is now available in almost 70 countries and advertises extensively in France, Germany, Belgium ...
10 Oct 2002
| by BEN BOLD
Fashions, by their very nature, come and go, but fashion houses must simultaneously control and ride the vicissitudes of the industry.
The repercussions of last September's terrorist attacks have inevitably had an impact on the world's fashion markets. The downturn in air travel has hit sales of luxury ...
27 Sep 2002
| by CAMILLA PALMER
for the brand.
The spot, which goes on air on 27 September, was written by Alistair Campbell and art directed ...
30 Aug 2002
or the coolest uncool ad on air, but with listening figures dropping by
20 per cent, I can't help feeling ...
bandwagon. In
its race to be on air first with Alex Sibley, it forgot to write a
script, to get Alex acting ...
29 Aug 2002
| by Jennifer Whitehead,
of hydrocyanic acid that became active on contact with air.
Umbro has said that the name of the shoe has ...