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DIRECT BRIEFS: Landround adds Concorde flights to collector sheme

Landround has added Concorde flights to its 'buy and fly!' collector scheme after signing a partnership deal with Air France. Customers need 60,000 points to secure a flight on the supersonic aircraft. The scheme's airline partners include bmi british midland, American Airlines, Virgin Express ...

Lloyds TSB to air Rainey Kelly ads as chief quits

Lloyds TSB's first advertising campaign through Rainey Kelly Campbell Roalfe/Y 36m brief. Ennals quit last week following a restructure which saw his role as director of group customer management scrapped. The bank is decentralising its marketing functions into different product divisions...

BBC promotes new digital children's channels

site and interactive services, via an on- and off-air campaign launching on February 4. The four ... through key shows in the schedule, such as Tweenies and Teletubbies. The off-air work includes 1 ... and BBC Two. The off-air element includes press ads, 1.6 million postcards in schools and cinemas ...

LOYALTY'S TRAVEL RENAISSANCE: 2002 has seen the resurgence of loyalty schemes. Daniel Rogers explores why retailers are keen to use travel and leisure as a key incentive to win over customers

seized the Air Miles rewards brand from Sainsbury's; and Sainsbury's began talks with the Air Miles ... a week at Tesco - it will give out 80 Air Miles for every 2.50 of reward vouchers. This compares with 40 Air Miles for standard customers, the amount that Sainsbury's awarded to all categories ...

Orange holds top brand position in UK mobile sector

Orange continues to be the most successful brand in the UK mobile telecoms market, it emerged yesterday. The France Telecom-owned operator said it had added 2.6 million customers last year, making it the market leader with a customer base of 12.4 million people. Orange also announced a ...

Speedo picks Fallon after three-way pitch for £4m assignment

, it is expected to run in Speedo's key markets of the UK, Germany, France and Italy. Robert Senior, a ...

EC ponders move to extend 'green' car ad warnings

of airing ads on radio by up to 33%. The EC committee has hired Taylor Nelson Sofres to conduct a ...

EDITORIAL: Why loyalty is back on the agenda for UK's retail brands

supermarket rival Sainsbury's from Air Miles, the best known travel rewards scheme, and Sainsbury's has gone without a fight - preferring instead to court Air Miles founder Keith Mills and establish a major ...

ANALYSIS: Car marketers adjust to green tax - A 'green tax' on carbon dioxide emissions from company cars is set to change the nature of the sector. Matthew Arnold looks at the implications

) UK Germany Italy France Spain Diesel 14.1% 30% 33% 50% 50 ...

TELEMARKETING: How to deliver on a DRTV campaign - For companies that use DRTV, a reliable contact centre is a must for success

, account director at Telescope, the show's customer contact management agency. Pop Idol is aired ...

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