to remove filtersSTOP PRESS: Air Miles Travel Company launches magazine
18 Dec 2003
The Air Miles Travel Company is launching a CD-ROM customer magazine called Beyond Travel
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Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ...
STOP PRESS: Travel Inn to sponsor Channel 4 show
18 Dec 2003
Travel Inn is sponsoring Big Brother-style Channel 4 show Shattered, which airs from January 4
MEDIA BRIEF: BBC welcomes start of Charter Review process
18 Dec 2003
and on-air discussions designed to stimulate public debate about the Corporation's future. Director
DIRECT BRIEF: BRMB links up with Worldcard
18 Dec 2003
will see BRMB promote Worldcard on-air through special offers and information about outlets. Participating
DIRECT BRIEF: YMCA tests direct response TV ads
18 Dec 2003
is sleeping rough. Appealing for a 2-a-month donation, the campaign is airing throughout December on 22
Alan Whicker to star in TV ad campaign
18 Dec 2003
Briginshaw Duffy. One 40-second and three ten-second executions air from January 5. One shows a frazzled
ANALYSIS: Toy market turns to education
18 Dec 2003 | by Ben Carter
Learning Centre. Managing director Mike France is convinced that the explanation for the boom is simply ... this Christmas," he says. Green agrees with France and claims that compared with previous years, when one ... redesigned by Vivid Imaginations to coincide with the airing of a revamped TV series, have had the best ...
Top Expedia marketer in shock exit
18 Dec 2003 | by Ben Carter
for marketing both the Expedia and TV Travel Shop brands across the Continent, including in Italy, France ...
OPINION: How Coke moulded our view of Santa Claus to fuel winter sales
18 Dec 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
to leave hay for his donkey. In Britain, it was Father Christmas. In France, Pere Noel. In the US, Santa ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
