to remove filtersPRWEEK AWARDS 2003: Specialist & Technique - Winner - Waking up to Narcolepsy - Cephalon Europe; Sante Communications
31 Oct 2003
prepared to deal with enquiries once the shows had aired. Lead clinicians and selected patients received ...
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Nintendo spends £6m on pre-Christmas marketing push
07 Nov 2003 | by Jennifer Whitehead,
", which will appear on air. Kids can go online to BaseNintendo.co.uk to interact with the games ...
Maxell targets youth with MTV Euro Top 20 sponsorship
23 Sep 2003 | by Claire Billings,
The sponsorship deal, believed to be worth €2m (£1.4m) over two years, includes on-air and online ... Europe, said: "[The Euro Top 20 chart show] represents on-air and online brand exposure for Maxell across ... in quality and innovation." The on-air promotion comprises break bumpers and an integrated title sequence ...
Warner Bros licenses hospital drama ER as a videogame
23 Sep 2003 | by Staff,
Fans of the TV show, which airs on NBC in the US, and gamers will be able to run their own Chicago hospital ward with lots of slamming doors, constant sirens and echoing shouts of "GSW". The consumer products arms of Warner Brothers has signed a deal with developer Legacy Interactive to develop a videogame ...
MB Games sponsors new primetime celebrity gameshow
05 Sep 2003 | by Claire Billings,
Hasbro-owned MB Games hopes the deal will boost sales in the run-up to Christmas as it reminds people of the memorable occasions created by playing some of its games. The LWT-produced show is to be aired on ITV1 on Saturdays before 'Pop Idol' from next Saturday, September 13, and marks the first time ...
China's refrigerator magnate
01 Jul 2003 | by McKinsey Quarterly
Few Chinese manufacturing companies are known outside their home markets, because most would rather supply goods to established Western brands than compete under their own brand names in Europe and North America. But Haier Group, which makes refrigerators, washing machines, air conditioners ...
CAMPAIGN: Consumer PR - Ansell makes outdoor sex a focus of its PR
27 Jun 2003 | by Steve Aston
and Tiscali, led to coverage in the New York Post, along with Reuters in Italy, France and Japan. Ansell ...
TOP 25 HEALTHCARE PR: Health check - Mary Cowlett examines how sectoral change hit pharma PR firms in 2002
30 May 2003 | by Mary Cowlett
such as Italy and France, creating an even more restricted environment. 'Although the EU DTC pilot in HIV ...
The Brand Council case studies: Home House
28 May 2003
of fresh air amongst London's private members' clubs, which are often stuffy, snobbish, charmless ...
OPINION: Pharma sector facing mounting PR challenge
09 May 2003 | by Chris Scott
what it termed a lack of 'thoughtful and open discussion' before the programme reached air, and Pfizer ... aired in public. It is clear the reputational stock of Big Drugs has yet to sink to the level of Big ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
