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WPP builds global healthcare offering with Ogilvy merger

The new unit will be headed by Steven Girgenti, worldwide CEO of Healthworld. He will take the same title following the merger, which will be completed by the end if this year. Ogilvy Healthworld will have 15 European offices in countries including the UK, France, Spain, Germany and Italy. The aim ...

Limone creates new ads for Britannic Asset Management

through in the IFA market." Limon Media's client list includes Scottish Enterprise, Air Miles, Edinburgh ...

P&G chooses Starcom and Carat for US media planning

nappies. Starcom MediaVest, a unit of France's Publicis Groupe, won the businesss for P&G's fabric care ...

JWT dramatises rapid reaction in debut Benadryl work

ready to play; one showing a man opening a window to get a breath of fresh air; and a third, showing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.