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Campaign: T-Mobile maximises Euro 2004 investment - Sponsorship Exploitation

03 Sep 2004 | by Lynne Roberts

were invited to the England games against France and Croatia. Ex-England and Arsenal captain Tony ...

View From The Top: Another Branson?

07 May 2004 | by Gidon Freeman

Up until then, he says, short spots on Capital FM were the only marketing exercise the then nascent Carphone Warehouse operation had embarked on. When they were on air, the phones would ring; when ... to be the nonchalant air with which he seems to grasp reputational concerns that are often beyond even the most ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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