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Hybrids, the heavenly bed and purple ketchup
01 Nov 2004 | by David Aaker, Prophet
as a global business, UPS created another two sub brands: UPS Sonic Air, the next-plane-out delivery service; and UPS Global Advisor, an information resource for shippers. Together UPS Sonic Air, UPS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
