Celebrity Big Brother tries to sign Libertines' Doherty
30 Sep 2004 | by Staff,
in the show, which is due to air in a primetime slot next year. Programme makers, Endemol, which makes 'Big ...
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Ofcom moots public service broadcaster to rival BBC
30 Sep 2004 | by Staff,
. The regulator rejected the original idea of an "Arts Council of the Air", favoured by many in the UK ...
Discovery names former Sky music chief to creative role
29 Sep 2004 | by Sam Matthews,
Mordue, a former VH-1 executive who left Sky last year, will be in charge of on-air branding, scheduling and continuity across the main Discovery UK channels. He will report to Discovery general manager David Abrahams. The channel has also poached Five's head of broadcast strategy and planning Paul ...
Favourite brands: Brands we love, brands we hate
29 Sep 2004
's external communications manager, Frances Evans, says the turning point in the UK came with the 'Chuck out ... the Travel Choice and Air 2000 names in favour of a single First Choice brand. Phil Barden, group marketing ...
Orange-Wanadoo merger mooted to challenge BT
29 Sep 2004 | by Ben Carter
France Telecom is exploring the possibility of merging its Orange and Wanadoo brands to take on BT...suggested that France Telecom would prefer to focus its efforts in the UK on the Orange brand, as it has ... rebrand has cost France Telecom more than £20m and it is reluctant to write off this cost. However ...
Direct News brief: Geeta's Foods links up with Asda
29 Sep 2004
of India promotion, which is running across 260 stores. Air tickets to Mumbai are up for grabs.
Media news brief: Activision sponsors TV series
29 Sep 2004
game, Tony Hawks's Underground 2. The show airs nightly from 2 October. The integrated deal includes
People moves: CNBC Europe
29 Sep 2004
channel. Jones' brief is to develop a sales strategy and maximise revenue streams across the UK, France
Club Med refocuses as upmarket brand
29 Sep 2004 | by Daniel Rogers
has reached its peak in France and Italy, while the German market is suffering from economic hardship ...
Marketing Mix: We'll call you - Virgin trains
29 Sep 2004
've had problems with air conditioning and toilets, both due to software issues. Mktg I was going to mention the air conditioning. Virgin Trains It's either too cold or too warm at the moment. Mktg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
