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Orange puts agencies on alert in European review

France Telecom has sparked a pre-Christmas scramble among ad agencies by calling a long...of France Telecom's Paris headquarters. The activity is part of an attempt to establish Orange ... ad agency, Mother, as France Telecom is believed to be keen to hire up to three network agencies to handle the business across its key markets, including France and the UK. The successful agencies, which ...

Five to introduce revamped idents

Five is preparing to make the first changes to its on-air identity since its radical 2002 relaunch...The last redesign, which was overseen by former marketing director David Pullan, saw it drop the Channel 5 moniker, colour bar and logo - the number 5 in a circle. Pullan's replacement, Jane Scott, has ordered the revamp, which will coincide with ITV's introduction of a new on-air look in January. Scott ...

Mark Ritson on branding: Go on, spoil yourself; everyone else is

of France, and the process of 'degorgement'. And, with a price tag of up to £32 a bottle in some London

Bacardi-Martini awards global rum brief to Y&R

way it should B' and will air until after the festive period. ...

One to watch: Fresh Daisy

also presented a series of 10 shows for The Baby Channel, which will air on Sky and the merged NTL ... : TV presenter and actress Donna Air becomes a company shareholder and spokeswoman. Oct 2005: Rolls ...

Opinion: Marketing Society - Resurrection of a salesman

marketing is in danger of losing its roots, forgetting where it came from and putting on a few too many airs ...

Orange puts agencies on alert in European review

LONDON - France Telecom has sparked a pre-Christmas scramble among ad agencies by calling a long...of France Telecom's Paris headquarters. The activity is part of an attempt to establish Orange ... ad agency, Mother, as France Telecom is believed to be keen to hire up to three network agencies to handle the business across its key markets, including France and the UK. The successful agencies ...

Rainey Kelly Campbell Roalfe/Y&R scoops $160m global Bacardi account

he was dropped following an air-rage incident in 2003. The brief called for a campaign ...

Coca-Cola and Pepsi battle it out with rival coffee drink launches

While Pepsi is set to hand out the samples at rail stations and shopping centres in the UK from January. Coca-Cola is holding off a UK launch, instead preferring to trial its Coca Cola Blak brand in France in the same month. A statement from Coca-Cola, however, does say that launches in other ...

Boat Show plans to air live on ITV

centre in London's Docklands from 6-15 January. The TV programme will air at the weekend on ITV1, with a ...

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