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PR's leaders must go global - literally - to succeed

29 Dec 2005 | by Carlos Lareau

"discovered" during the '80s the world-class talent of creative directors hailing from Buenos Aires or Milan ... Germany, France, Chile, Spain, and Japan) hail from the rest of the world. Considering that these same ...

NHTSA educates drivers about the perils of 'buzzed' driving

28 Dec 2005 | by Karl Greenberg

were distributed earlier this month in time to begin airing this week as part of a holiday roadblock ...

Nielsen Media bows DVR measurement service

22 Dec 2005 | by Karl Greenberg

played back programs on a DVR on the same day of the initial airing, and those who played back programs on a DVR within a week of the initial airing. Media reporters will be able to view ratings ...

Need to Know: Email Tracker - Charity emailing slows

22 Dec 2005

the Royal International Air Tattoo 2006 and the RAF ...

Case Study: Virgin Trains - Virgin promotes first-class travel

22 Dec 2005 | by Kim Benjamin

to travel agents, much of their trade press focuses on air-fare promotions, so we wanted to drive perception ... has seen a shift from air to rail travel, particularly on the London-Manchester route. A quarterly ...

Brand Building: Ten DM campaigns that built the brand

22 Dec 2005

or at home, and establish O2 as a breath of fresh air compared with the competition. The number of consumer ... tests and sales of its Polo Match model, with air conditioning offered as standard. What it involved: An ice tray moulded to the Polo design dramatising the cooling effect of air conditioning was sent ...

Honda returns to supplement market with weekend Telegraph

21 Dec 2005 | by by Joe Gill

Honda branded the polybag for last Saturday's Guardian weekend edition, and is doing the same for the Daily Telegraph polybags on Christmas Eve, with the image of a Honda-branded hot-air balloon and the legend, "Can impossible dreams happen?" The polybags will go out with almost 800,000 copies ...

Vintage mini series 'V' among new signings for Sci Fi

21 Dec 2005 | by by Staff

to hit Britain in the 1980s" and was watched by more than 10m viewers when it first aired. The series ... 's natural resources. It will air from Friday February 10 at 8pm. Distributed by the BBC and set against a ...

Orange puts agencies on alert in European review

21 Dec 2005 | by Ben Carter

France Telecom has sparked a pre-Christmas scramble among ad agencies by calling a long...of France Telecom's Paris headquarters. The activity is part of an attempt to establish Orange ... ad agency, Mother, as France Telecom is believed to be keen to hire up to three network agencies to handle the business across its key markets, including France and the UK. The successful agencies, which ...

Five to introduce revamped idents

21 Dec 2005

Five is preparing to make the first changes to its on-air identity since its radical 2002 relaunch...The last redesign, which was overseen by former marketing director David Pullan, saw it drop the Channel 5 moniker, colour bar and logo - the number 5 in a circle. Pullan's replacement, Jane Scott, has ordered the revamp, which will coincide with ITV's introduction of a new on-air look in January. Scott ...

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