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BBH loses Impulse as Unilever shifts creative to Argentina

This move is set to simplify Unilever's brand development of Impulse and from January it will be supported as a global brand driven by the team based in Buenos Aires. The team will develop and roll out ... tease him by spraying Impulse into the air until he falls into the sea. Unilever awarded the digital ...

2006, what a year

. And Channel 4 got everyone excited when it made Film4 a free-to-air station, roping in Judi Dench and Ewan ...

Online insurer uses viral game to drive consumer quotes

snowballs even harder. Frances Browning, of Churchill Insurance, said: "Inbox Digital has captured ...

Alex Zane returns to Xfm for Friday breakfast show

lives and breathes new music. We thought it was about time he got back on air." Alex is one of three ...

Gyro bolsters London office with senior appointments

of the business." At the end of last month, Gyro International acquired Skipper Communications, one of France ...

New business wins keep Aegis on track

to trade well, with a slight pick up in adspend in France and Germany. ...

Telesales most annoying marketing methods says survey

Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...

News brief: RFU to unveil England 'away' strip

The RFU will unveil an England 'away' strip when the nation's rugby team lines up against France

Digital choice: education.baa.com

, the air of simplicity is appealing. However, the website does seem slightly limited and lacks any kind ...

Andrew Walmsley on digital: The year of consumer empowerment

-created content accounts for about one-third of its programming. - The channel airs short pieces about people ... -CAMs' - for sponsor brands. Those that make it to air earn $1000, and can bring in $5000-$50,000 for the creator if the sponsor wants to air the spot elsewhere. ...

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