to remove filters2006, what a year
22 Dec 2006 | by by Jennifer Whitehead
. And Channel 4 got everyone excited when it made Film4 a free-to-air station, roping in Judi Dench and Ewan ...
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BBH loses Impulse as Unilever shifts creative to Argentina
22 Dec 2006 | by by Joanne Payne
This move is set to simplify Unilever's brand development of Impulse and from January it will be supported as a global brand driven by the team based in Buenos Aires. The team will develop and roll out ... tease him by spraying Impulse into the air until he falls into the sea. Unilever awarded the digital ...
Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
snowballs even harder. Frances Browning, of Churchill Insurance, said: "Inbox Digital has captured ...
Gyro bolsters London office with senior appointments
21 Dec 2006 | by by Mark Banham
of the business." At the end of last month, Gyro International acquired Skipper Communications, one of France ...
Telesales most annoying marketing methods says survey
20 Dec 2006 | by by Joanne Payne
Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...
News brief: RFU to unveil England 'away' strip
20 Dec 2006
The RFU will unveil an England 'away' strip when the nation's rugby team lines up against France
Digital choice: education.baa.com
20 Dec 2006 | by Jeff Hyams, Managing director, EMEA, MEC Interaction
, the air of simplicity is appealing. However, the website does seem slightly limited and lacks any kind ...
Andrew Walmsley on digital: The year of consumer empowerment
20 Dec 2006
-created content accounts for about one-third of its programming. - The channel airs short pieces about people ... -CAMs' - for sponsor brands. Those that make it to air earn $1000, and can bring in $5000-$50,000 for the creator if the sponsor wants to air the spot elsewhere. ...
Agency of the Year: Creative Agency of the Year - RKCR/Y&R
20 Dec 2006 | by Jeremy Lee
the show aired, sales of Branston Beans increased by 153% in Tesco and 118% in Asda stores. For an agency ...
Mark Ritson on branding: One minute distinct, the next generic
20 Dec 2006
commercial airport; the base of its air-traffic control tower is 5m below sea level. - Schiphol has five ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
