21 Dec 2006
| by by Mark Banham
of the business."
At the end of last month, Gyro International acquired Skipper Communications, one of France ...
20 Dec 2006
| by by Joanne Payne
Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers.
The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...
14 Dec 2006
| by by Joanne Payne
Copywriter Owen, of Andy Owen Associates, is an adviser to BBC Worldwide, Air Miles, HSBC and COI. He promises to bring a wealth of examples of good, bad and unusual copy and will cover topics including promotional postcards, direct response advertising and online marketing.
Joanna King, IDM ...
13 Dec 2006
| by by Maria Esposito
The NSPCC has ordered the ad from WWAV Rapp Collins London for transmission on commercial terrestrial and satellite channels including ITV, Five and ITV2 on Christmas Day and Boxing Day. It will air ...
activity included two spots highlighting its role in preventing child abuse, which first aired ...
12 Dec 2006
| by by Alex Donohue
The winning commercial aired this summer and was part of an integrated campaign aimed at highlighting the company's ethical credentials. It featured members of the public voicing opinions on subjects ranging from climate change to human rights, and how easy it is do something positive.
Zoe Shore ...
12 Dec 2006
| by by Staff
to the teams who work on the Central Office of Information and the Royal Air Force accounts. She graduated ...
08 Dec 2006
Maison de la France,
Barclays, Concern
9= 9= Hall Moore CHI 10 ...
06 Dec 2006
on TV broadcasters that air
premium-rate phone-in quiz shows, to which callers have only a small
chance ...
05 Dec 2006
| by by Alex Donohue
to promote free-to-air digital TV service Freeview across Trinity Mirror's print and online titles ...
05 Dec 2006
| by by Staff
for its clients in France and the Netherlands.
Charles Burton, global managing director of Experian ...