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BBH loses Impulse as Unilever shifts creative to Argentina

This move is set to simplify Unilever's brand development of Impulse and from January it will be supported as a global brand driven by the team based in Buenos Aires. The team will develop and roll out ... tease him by spraying Impulse into the air until he falls into the sea. Unilever awarded the digital ...

2006, what a year

. And Channel 4 got everyone excited when it made Film4 a free-to-air station, roping in Judi Dench and Ewan ...

Online insurer uses viral game to drive consumer quotes

snowballs even harder. Frances Browning, of Churchill Insurance, said: "Inbox Digital has captured ...

Alex Zane returns to Xfm for Friday breakfast show

lives and breathes new music. We thought it was about time he got back on air." Alex is one of three ...

Gyro bolsters London office with senior appointments

of the business." At the end of last month, Gyro International acquired Skipper Communications, one of France ...

Telesales most annoying marketing methods says survey

Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...

Kelis signed by Ford for urban marketing campaign

for a VIP event. The ad will begin airing in late December on major television networks throughout ...

GMG extends network with acquisition of Saga Radio

of Saga's FM radio broadcasts went on air in October 2001 and at the time was the first commercial radio ...

Cost of digital switchover support set to hit £600m

ensure access to free-to-air digital TV as near universally as can possibly be." It is understood ...

Cowell signs three-year deal for X-Factor on ITV

, Nokia had full off-air rights around the shows which included integration within the official website, sponsorship of the official X Factor Tour, as well as off-air promotional rights. In September 2004, Cowell ...

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