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Nike Air Max 'endure' by Wieden & Kennedy, Amsterdam

Wieden Kennedy Amsterdam has unveiled its latest Nike television campaign for Air Max trainers. "Endure", set to 'Hurt' by Johnny Cash, highlights that the trainers can help athletes to overcome ... and look pained. It ends with the strapline "a little less hurt", referring to the Nike Air conditioning ...

Rimmel 'cool shine' by JWT

to reports) catches the lipstick in mid-air, and applies it seamlessly, while being sprayed with jets ...

Banco Hipotecario 'duenos' by Madre

Madre, Mother's agency in Buenos Aires, has won the task of relaunching Argentinian bank Banco Hipotecario, in a campaign which is set to become the biggest in Argentina. The campaign is in the form of a 3 minute 15 second epic TV and cinema ad named "duenos" or "owners" and spoofs the Latin American ...

Coca-Cola 'what goes around' by Mother

. Coke only plans to air the 100-second once in the UK but it is available for viewing for a limited time ...

British Airways 'clouds' by Bartle Bogle Hegarty

British Airways is flagging up radical changes to its short-haul air fares with its new "clouds" TV campaign, as it battles with a number of low-cost airlines to maintain its market share. Directed by Danny Kleinman, the ad is the first TV work to come from Bartle Bogle Hegarty since the agency won ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.