Tragus continues web revamp with Bella Italia site launch
31 Dec 2006 | by Susie Harwood
.co.uk incorporates subtle detailing aiming to bring a little bit of 'Vive la France' to every visitor. Tragus also ...
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Sony Bravia: Campaigns like no other
31 Dec 2006
, in order to keep visitors interested, without revealing too much of the TV ad before it aired. However ... of October 17, before being aired on TV that same evening. Planning for the online part of the campaign ... ) and Spannerworks (traffic measurement). It s early days, but, during the week the TV ad aired, there were more ...
Letter from the editor
31 Dec 2006
whole, have been sucking in air in preparation for a whopping great exhalation in 2007. The challenges ...
State Dept. to host PR summit in January
27 Dec 2006 | by Ted McKenna
and Americans has actually improved in recent years in India, France, and other countries. The US private ...
BBH loses Impulse as Unilever shifts creative to Argentina
22 Dec 2006 | by by Joanne Payne
This move is set to simplify Unilever's brand development of Impulse and from January it will be supported as a global brand driven by the team based in Buenos Aires. The team will develop and roll out ... tease him by spraying Impulse into the air until he falls into the sea. Unilever awarded the digital ...
2006, what a year
22 Dec 2006 | by by Jennifer Whitehead
. And Channel 4 got everyone excited when it made Film4 a free-to-air station, roping in Judi Dench and Ewan ...
Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
snowballs even harder. Frances Browning, of Churchill Insurance, said: "Inbox Digital has captured ...
Alex Zane returns to Xfm for Friday breakfast show
21 Dec 2006 | by by Mark Banham
lives and breathes new music. We thought it was about time he got back on air." Alex is one of three ...
Gyro bolsters London office with senior appointments
21 Dec 2006 | by by Mark Banham
of the business." At the end of last month, Gyro International acquired Skipper Communications, one of France ...
New business wins keep Aegis on track
20 Dec 2006 | by Elizabeth Barrett
to trade well, with a slight pick up in adspend in France and Germany. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
