This move is set to simplify Unilever's brand development of Impulse and from January it will be supported as a global brand driven by the team based in Buenos Aires. The team will develop and roll out ... tease him by spraying Impulse into the air until he falls into the sea. Unilever awarded the digital ...
SixandCo, which has offices in France, Italy, Spain and Portugal, aims to appeal to a mass digital audience by connecting brands to consumers and building consumer networks. The agency uses techniques such as search and email marketing, consumer-generated content, utilising methods such as branded video and music ...
ZenithOptimedia, the incumbent on the business, is expected to repitch for the account against at least two other networks. The UK and France are the key markets involved in the review. Gap is also thought to be re-evaluating its relationship with Naked Communications, which was appointed in May to work ...
managed the high-profile launch of More4. Well-liked in the industry, he now oversees all on- and off-air ... of marketing for its digital channels. He has since overseen Film4's transition to a free-to-air channel. Quite ...
to promote an adult toy for men on UK national television, but it will not air until after 11pm.
) and - the 'daddy' of sneaker endorsements - Nike and Michael Jordan's Air Jordan line (about $180 a pair). The first Air Jordans went on sale in 1985. ...
The agency, which is 84% owned by retailer Tesco, said it had created Dunnhumby France, a joint ... Casino, said: "The creation of Dunnhumby France is a very important part of our group strategy. "After ... , with Dunnhumby France agreeing a 50:50 venture with Groupe Casino. Earlier this month, Dunnhumby appointed ...
@haynet.com or air your views with our online comment function: www.prweek.com/uk. ...
cities - London, Paris, New York, Hong Kong and Buenos Aires - in the process reflecting InterContinental ... . Produced by London and Miami-based Zeal Television, this five-part reality show aired exclusively on Fox ... to Nissan depends on how well the concept is extended off-air." Campaign score: 6/10 TOYOTA ...
the UK, France, Germany, Spain, Italy, Austria, Switzerland, Ireland, the Netherlands, Belgium, Finland ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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