to remove filtersKelis signed by Ford for urban marketing campaign
19 Dec 2006 | by by Staff
for a VIP event. The ad will begin airing in late December on major television networks throughout ...
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Online insurer uses viral game to drive consumer quotes
21 Dec 2006 | by by Joanne Payne
snowballs even harder. Frances Browning, of Churchill Insurance, said: "Inbox Digital has captured ...
Cowell signs three-year deal for X-Factor on ITV
18 Dec 2006 | by by Mark Banham
, Nokia had full off-air rights around the shows which included integration within the official website, sponsorship of the official X Factor Tour, as well as off-air promotional rights. In September 2004, Cowell ...
Xfm launches online interactive radio player Mi-Xfm
12 Dec 2006 | by by Alex Donohue
The radio player, which has been created by GCap Media's new media team, is having its two-month launch period sponsored by Xbox 360. The online and on-air sponsorship deal, which was brokered by Universal McCann, will invite listeners to select their favourite tracks. Mi-Xfm initially features four ...
New gambling rules jeopardise football shirt sponsorship
08 Dec 2006 | by by Joanne Payne
." Any ban would bring the UK into line with France, where all gaming companies need to have a special ... in France. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
Dulux to sponsor Channel 4's US comedy series Ugly Betty
07 Dec 2006 | by by Alex Donohue
The Dulux ident deal, which features the tagline "We know the colours that go", will run for the duration of the series' 22 episodes, which will air on Channel 4 and E4 from early January. The idents have been created by Abbott Mead Vickers BBDO, the paint company's advertising agency, and the deal ...
Henry signed up for Tommy Hilfiger campaigns
07 Dec 2006 | by by Joe Lepper
LONDON - Fashion brand Tommy Hilfiger has signed up France and Arsenal footballer Thierry Henry
Disney buys Setanta's NASN sports channel for £60m
05 Dec 2006 | by by Maria Esposito
rights to air National Hockey League, National Football League and Major League Baseball games in Europe ...
PlayStation agrees deal with MGN for Daily Mirror inserts
05 Dec 2006 | by by Alex Donohue
to promote free-to-air digital TV service Freeview across Trinity Mirror's print and online titles ...
Twistbox ramps up European business with London office
05 Dec 2006 | by by Maria Esposito
programming, original mobisode series, integrated on-air promotions and ad placements to mobile operators ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
