to remove filtersAdwatch of the Year: Adwatch stars of 2006
13 Dec 2006 | by Gail Kemp
offering, including telecoms and finance. The 75 executions aired this year continue to emphasise price ...
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Telesales most annoying marketing methods says survey
20 Dec 2006 | by by Joanne Payne
Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...
Twistbox ramps up European business with London office
05 Dec 2006 | by by Maria Esposito
programming, original mobisode series, integrated on-air promotions and ad placements to mobile operators ...
BT signs Warner and EMI content deals for launch
04 Dec 2006 | by by Maria Esposito
offers 40 free-to-air channels, a phoneline, broadband connection, a personal video recorder and around ...
Media: Emap Advertising signs deal with Microsoft
01 Dec 2006
. The activity will run across FHM print and online editions in UK, France, Norway, Denmark and Holland.
EDF awards Euro RSCG its €80m European account
22 Nov 2006 | by by James Hamilton
with one of the most passionate companies in France. It is an immense honour to be given this opportunity ...
Discovery and Nokia join to look at power of technology
22 Nov 2006 | by by Sarah Woods
, who are encouraged to share their stories with the world. Viewers will be enticed by on- and off-air ... , the campaign will include TV ads, on-air promotion, sponsorship credits and joint marketing. Annie Rodgers ...
IRB picks Orange as official Rugby World Cup sponsor
20 Nov 2006 | by by Alex Donohue
World Cup 2007, which will be jointly held in France, Wales and Scotland....Johnson, ex-All Black Zinzan Brooke, John Eales of Australia, Philippe Sella of France and Joel Stransky ...
BBC World and Orange extend mobile deal to eight countries
17 Nov 2006 | by by Alex Donohue
Under the terms of the existing contract, Orange customers in France have been able to watch BBC World since 2004, but the new deal will allow viewers to access live BBC World news coverage in Belgium ... to PCs. Patricia Langrand, executive vice-president of content division at France Telecom, said ...
Cookson Precious Metals hires Datalytics for segmentation
14 Nov 2006 | by by Alex Donohue
The company, which produces gold, silver and platinum-based products for markets in the US, France, Spain and the UK, has asked Datalytics to develop a "buying propensity model" to meet customer purchase requirements. Datalytics said it was the first time it had conducted a B2B project, and expected the task ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
