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Aegis retains Pernod Ricard's $200m global media account

21 Dec 2007 | by Jacquie Bowser

Aegis, which pitched against Publicis Groupe s Optimedia and WPP Group s MindShare, will handle the account in seven European markets. The markets include the UK, France, Germany, Italy, Ireland, Belgium and Scandinavia, in addition to China, the Philippines and Canada. Aegis Carat network will continue to handle ...

Center Parcs targets families in Christmas push

20 Dec 2007 | by Joe Thomas

movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing ...

Advertising that stays at the forefront of consumers' minds

20 Dec 2007

Repetitive television ads that are aired continuously simply become wallpaper, with people desensitising themselves from the content and thereby disconnecting from the brand and what it stands for. The human brain is programmed to detect, process, evaluate and emotionally tag new stimuli. For new stimuli ...

GCap links with iTunes for music sales on station sites

20 Dec 2007 | by Nikki Sandison

will be supported by on-air trails, live DJ mentions, competitions, newsletters and online promotions across ...

First Choice focuses on families in 'Arms full' campaign

20 Dec 2007 | by Nikki Sandison

and seven times a week on holiday. The 60-second ad will air on Christmas Day. Ongoing full and 30-second executions will air on terrestrial and satellite channels until March. It will also feature in cinemas ...

Marketing League Table: Direct marketing leagues

19 Dec 2007

, Sea France, Radisson Edwardian. Multi-discipline. Member DMA, IPA, MCCA. www.soukcomms.com 21 ...

Adwatch of the Year: The work that worked 2007

19 Dec 2007

' recall, it decided to research commercials a few weeks after they first go on air. How it works ...

Marketing League Table: PR leagues

19 Dec 2007

Computer Entertainment Europe, Gulf Air, APACS/Chip Pin. www.fourcommunications.com Euro RSCG ...

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

they first go on air. How it works Xtreme Information draws up a list of all new commercials that broke ...

Vox Pops: ads the public remembers

18 Dec 2007 | by Bill Britt

Cadbury s Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track In the air tonight , has done well in the Vox Pops research. Click here to watch a short video on which adverts have stuck in people s memories from the last year. Click here to see Marketing s Adwatch ...

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