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Aegis retains Pernod Ricard's $200m global media account

Aegis, which pitched against Publicis Groupe s Optimedia and WPP Group s MindShare, will handle the account in seven European markets. The markets include the UK, France, Germany, Italy, Ireland, Belgium and Scandinavia, in addition to China, the Philippines and Canada. Aegis Carat network will continue to handle ...

GCap links with iTunes for music sales on station sites

will be supported by on-air trails, live DJ mentions, competitions, newsletters and online promotions across ...

Adwatch of the Year: The work that worked 2007

' recall, it decided to research commercials a few weeks after they first go on air. How it works ...

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

recall, it decided to research commercials a few weeks after they first go on air. How it works ...

Talkshow hosts O'Brien and Leno back on air despite strike

said: It is only after a great deal of thought that I have decided to go back on the air on January 2 ...

GMG to kick off Smooth's northern push

The marketing campaign for the launch of Smooth Radio 97.5 and 107.7, which will be aired from new studios in Gateshead on 8 January, will begin on 26 December. The campaign includes TV ads which feature the faces of some of music s biggest artists morphing into each other on-screen, as they perform some ...

Parkinson bows out on high with 8.3m viewers

Parkinson despite losing its slot, with 7.2m viewers and a 27% share between 9pm-10pm. Channel 4 aired ...

Campaign Annual 2007: Media Network of the Year - Carat

Europe, Wilkinson Sword in France, Henkel in India and Remy Martin in China. And MEC made some serious ...

Campaign Annual 2007: Top 10 TV and Cinema Ads

OK, we'll admit it, perhaps a 90-second shot of a gorilla banging the drums to Phil Collins' In The Air Tonight has a tenuous connection with chocolate at best. Who cares? The public didn't, and loved ... 'S 'DANGEROUS LIAISON' Close to a century of jeans styles get an airing in Bartle Bogle Hegarty's clothes ...

Campaign Annual 2007: Top 10 Direct Mail Campaigns

director: Duncan Gray 8. SKODA FABIA LAUNCH In a world of Christmas tree-shaped air fresheners ... fudge-scented air freshener. Agency: Archibald Ingall Stretton Writer: Jon Vinton Art director ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.