Aegis, which pitched against Publicis Groupe s Optimedia and WPP Group s MindShare, will handle the account in seven European markets. The markets include the UK, France, Germany, Italy, Ireland, Belgium and Scandinavia, in addition to China, the Philippines and Canada. Aegis Carat network will continue to handle ...
Repetitive television ads that are aired continuously simply become wallpaper, with people desensitising themselves from the content and thereby disconnecting from the brand and what it stands for. The human brain is programmed to detect, process, evaluate and emotionally tag new stimuli. For new stimuli ...
will be supported by on-air trails, live DJ mentions, competitions, newsletters and online promotions across ...
and seven times a week on holiday. The 60-second ad will air on Christmas Day. Ongoing full and 30-second executions will air on terrestrial and satellite channels until March. It will also feature in cinemas ...
said: It is only after a great deal of thought that I have decided to go back on the air on January 2 ...
of its brand and to encourage new members to join up. The ad was created by V/DDB France and will run ...
Parkinson despite losing its slot, with 7.2m viewers and a 27% share between 9pm-10pm. Channel 4 aired ...
'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips
to analyse data from its 4.5m mobile customers in France....), frequency and monetary value of Carphone Warehouse s customers in France. The results will be used to help the company, which is known as The Phone House in France, better understand its existing customers and aid ... mobile customer base in France that will enable us to further continue our strong growth in that country ...
Chuck will debut on Virgin 1 in 2008, spearheading Virgin s spring/summer line up. The series is currently airing in the US on the NBC network where it has 9.2m viewers, making it NBC s biggest hit in the Monday night primetime slot for seven years. Chuck stars Zachary Levi, the actor from Less Than ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters